The Brief That Drives Real Results

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In Partnership with Modash

AI is eating your admin. It shouldn't eat your relationships.

Discovery, outreach, reporting, follow-ups. It never stops. 81.9% of influencer marketers now use AI daily, up from just over half last year.

But here's where most people get it wrong: they automate everything. Creators can smell a robotic outreach message, and once trust is gone, no campaign saves it.

Modash surveyed 50+ professionals to find exactly where AI earns its keep, where handing it over costs you more than the time you saved, and how the operators running serious programs are doing both without losing what makes influencer marketing actually work.

Read the full guide here - non-gated!

📸 Write CGC Briefs That Actually Drive Performance

Most brands lose before the creator ever picks up a phone. The problem isn’t the creator. It’s the brief.

Steps to Write High-Performance CGC Briefs:

1️⃣ Set Your Intention
Define your audience segment, funnel stage, and angle before briefing anyone. Top of funnel needs eye-grabbing hooks. Bottom of funnel needs proof and functionality. Same product, different briefs entirely.

2️⃣ Over-Contextualize Everything
Assume your creator knows nothing. Include the exact visual hook, top 2 to 3 benefits in conversational language, and brand dos and don’ts. Don’t just share a top-performing ad. Spell out exactly what is working and why.

3️⃣ Brief Visual Hooks Not Audio Hooks
Platforms now reward visually distinct creative in the first three to five seconds. Instead of three audio variants on the same setup, brief three completely different visual scenarios. Same product. Same copy. Three distinct visual worlds.

The Takeaway
A brief is not a creative suggestion. It is a performance document. When you set clear intentions, give creators full context, and prioritize visual variation over audio tweaks, you build a repeatable system that scales.Most people treat the brief as an afterthought. The brands winning today treat it as the strategy itself.Start there and watch your creator content perform like never before.

✍️ Use AI and Obsidian to Triple Your Output

Looking to take control of your workday and get more done with less mental effort? Combining an AI planning assistant with a notes app like Obsidian creates a simple system that automatically organizes your day, tracks your projects, and keeps you moving forward.

Steps to Build Your Automated Planning System:

1️⃣ Set Up Your Obsidian Vault
Download Obsidian and create a vault with three folders: daily-notes, templates, and projects. Then add a file called my-workflow.md to the root folder containing your schedule, priorities, and active projects.

2️⃣ Create Your Templates
Inside the templates folder, build a daily-notes-template with Plan, Notes, and End of Day sections. Then create a project-template inside the projects folder with Goals, Tasks, and Notes sections for each active project.

3️⃣ Automate Your Morning Plan
Set up a scheduled AI planning task with this prompt: “Read my vault. Check yesterday’s note, my project files, and my workflow. Create today’s daily note with prioritized tasks and flag anything overdue.” Wake up to a ready-made plan every single morning.

4️⃣ Automate Your End of Day Review
Create a second scheduled task for evenings with this prompt: “Read today’s daily note. Summarize what got done and what is carrying over. Update project files with completed tasks.” Your progress is tracked automatically without lifting a finger.

The Takeaway
This system removes the daily friction of planning so you can spend your energy doing actual work. When your notes app and AI work together, you stop reacting to your day and start leading it.

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