Tap Into Fandom for Q4 Wins

Hey Readers 🥰

Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

🪄 Beekman 1802 Unlocks Wicked Sales Strategy
Insights from DTC

The release of Wicked, the Broadway musical’s film adaptation, has inspired some unique DTC collaborations for Q4, and Beekman 1802 is leading the way. Known for their goat milk skincare, Beekman 1802 leveraged this collaboration to boost visibility, widen product offerings, and target a diverse audience right before the holiday season.

Key Elements of Beekman’s Wicked Strategy

1️⃣ Prime Homepage Promotion
Beekman 1802 maximized visibility by showcasing Wicked-themed imagery and videos across their homepage. They even added a dedicated “Wicked” tab in standout font color, grabbing attention when visitors landed on the site.

2️⃣ Limited Edition Product Line
To create buzz, Beekman transformed ten of their best-selling products with special-edition packaging in pink and green, inspired by Glinda and Elphaba, the two central characters. Each product targets specific skin needs, like dryness or acne, making the line appealing to a broad audience.

3️⃣ Strategic Product Bundling
The brand didn’t stop at individual sales—it bundled its Wicked products into gift-ready sets, tapping into holiday shopping and boosting average order values with its stunning green, pink, and gold packaging.

4️⃣ Flexible Pricing Range
With prices from $29 to $213, Beekman offered options for every budget. They also highlighted the value of premium gift sets to encourage larger purchases, appealing to both budget-conscious buyers and luxury shoppers.

5️⃣ Subscription Model
To drive repeat revenue, Beekman introduced a subscription option for its Wicked fans. This allowed customers to receive refills and stay connected with the brand beyond a single purchase.

The Takeaway
Beekman 1802’s careful approach to pricing, bundling, and branding appeals to a diverse audience, encouraging both one-time and repeat purchases. Their Wicked-themed strategy shows how brands can drive engagement and revenue during peak sales periods.

🎙️ Design Custom AI Voices with ElevenLabs
Insights from Rundown AI
Create unique, lifelike AI voices for your projects using ElevenLabs’ Voice Design feature. Customize accents, emotions, and speaking styles effortlessly to match your creative needs.

Step-by-Step Guide:

Step 1: Go to ElevenLabs and navigate to “Voices” on the left sidebar.

Step 2: Select "Voice Design" from the Add New Voice menu to start building your custom voice.

Step 3: Describe the voice you want, including details like age, accent, gender, and speaking style. Be as specific as possible to achieve your desired result.

Step 4: Preview the three AI-generated voice variations that ElevenLabs offers. Choose the one that best fits your project, give it a name, and save it for immediate use.

Pro Tip:
For best results, refer to ElevenLabs’ prompting guide, which includes tips and sample prompts to help you refine your custom voice and explore all available options.

Why It Matters:
The Voice Design feature from ElevenLabs provides creators with flexible, high-quality voice customization. This tool opens new avenues for personalized content creation, allowing you to create distinctive audio for video games, ads, audiobooks, and more—all without needing a voice actor.

The Takeaway:
With ElevenLabs, crafting custom AI voices becomes simple and effective. You can now bring your ideas to life with unique voice profiles that sound realistic, nuanced, and tailored to your needs.

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again with more such content 😍