Stop Searching for Perfect Matches

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The Quiet Mistakes Blocking Influencer Discovery

Finding fresh influencers can feel impossible when every search turns up the same faces. The problem often isn’t the talent pool; it’s the strict rules you’re using to filter creators. Here’s how to spot and fix the quiet mistakes that limit discovery.

Steps to Expand Your Influencer Search:

1️⃣ Stop Overfitting Your Criteria:
Overly precise filters, niche, engagement rate, location, and aesthetic can box you into a corner. While it feels safe to match every requirement, it dramatically narrows results. Instead, loosen your filters to allow for variety in style, audience, and experience.

2️⃣ Rethink the Perfect Match:
On-paper alignment doesn’t guarantee performance. Creators who check every box often bring higher fees, repetitive content, and saturated audiences. Broaden your search to include those who may not match your brand exactly but bring fresh perspectives and untapped reach.

3️⃣ Seek Out Misfits Intentionally:
Many top-performing partnerships come from creators who break the “rules”, different age groups, unexpected niches, or unconventional styles. Instead of waiting for these outliers to appear, make them part of your strategy by searching in adjacent categories and unconventional spaces.

4️⃣ Avoid Discovery Bottlenecks:
When discovery relies solely on tight parameters, you limit creativity and slow growth. Adjust your process to focus less on matching brand checklists and more on identifying who can tell your story authentically to their audience.

The Takeaway
Discovery challenges often stem from overfitting your influencer criteria. By loosening strict filters, moving beyond perfect matches, and actively seeking creators outside your immediate niche, you open the door to new audiences, fresh content styles, and stronger long-term growth. The next time you search, relax one of your rules, and see who you find.

AI Agent Blueprint for Meeting Prep

If you want to walk into every meeting fully prepared without spending hours on research, AI agents can do the heavy lifting for you. With Lindy’s new agent builder, you can create a custom AI that researches companies before your calls and drafts email summaries, all based on your own instructions.

Steps to Build a Meeting Prep AI Agent:

1️⃣ Describe Your Agent:
Visit Lindy AI and write a simple description of your ideal meeting prep workflow. For example, “Research the company before the meeting and send me a summary.”

2️⃣ Choose the Core Actions:
Select “extract company from event title” to ensure the AI knows which company to research. Then choose “Gmail draft” as your email destination so summaries arrive ready to send.

3️⃣ Customize the Workflow:
Review the default Calendar, Search, and Email sequence. Replace or adjust any integrations to fit your tech stack whether that’s swapping the search tool, adding a CRM connection, or modifying how results are formatted.

4️⃣ Test and Refine:
Run a trial with a sample meeting on your calendar. Review the AI’s output for accuracy and completeness. Make small tweaks to the workflow, research sources, or email tone to match your preferences.

5️⃣ Deploy for All Meetings:
Once you’re satisfied, click “Deploy” to activate the agent for all future events. Your AI will automatically run 30 minutes before each meeting, gathering insights and preparing your summary.

The Takeaway
With a well-designed AI agent, you can save time, reduce prep stress, and walk into every meeting armed with relevant insights without lifting a finger.

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