Stop making forgettable marketing

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Stop making forgettable marketing

Most ads blend into the background. They follow the same formulas, use the same stock footage, and tell stories we’ve seen a hundred times. But the truth is—boring ads don’t sell.

If you want people to stop scrolling, you need to surprise them. Here’s how to inject creativity into your marketing and make people care.

How to Create Ads That Grab Attention

1️⃣ Break the Pattern:
People tune out anything predictable. Interrupt expectations with an unusual visual, an unexpected opening line, or an element that makes people do a double take. Think Ogilvy’s eyepatch trick—a simple, random detail that made an ad unforgettable.

2️⃣ Make People Feel Something:
Great ads evoke emotion—curiosity, joy, nostalgia, or even confusion. If people don’t feel something, they won’t remember your brand.

3️⃣ Use Surprise to Hook Viewers:
The best ads introduce an element of mystery. Whether it’s a strange prop, a slow reveal, or an unconventional format (like Guinness’ famously slow commercial), keeps the audience guessing long enough to pull them in.

4️⃣ Turn Your Weakness Into Strength:
Constraints force creativity. Have a low budget? Use humor to make it work for you. Selling an unsexy product? You can find an absurd angle that makes it stand out.

The Takeaway
Stop following the same tired marketing playbook if you want people to notice your brand. Take creative risks, break expectations, and ensure your ads demand attention. Because in today’s world, being boring is the biggest marketing mistake you can make.

📝 AI-Powered Prospecting for B2B Growth

Finding the right prospects can be time-consuming, but AI can streamline the process. Perplexity’s Deep Research feature helps businesses generate targeted prospect lists and craft hyper-personalized outreach messages. Here’s how to make the most of it.

Steps to Build a High-Quality Prospect List

1️⃣ Define Your Ideal Prospects:
Start by outlining key criteria—industry, company size, location, and pain points. The more specific, the better.

2️⃣ Use AI to Find Matches:
Head to Perplexity AI and input a detailed prompt asking for companies that align with your criteria. This helps surface high-potential leads in seconds.

3️⃣ Prioritize High-Value Prospects:
Ask the AI to rank your prospects based on relevance and potential fit. It can also provide insights into why a company would benefit from your solution.

4️⃣ Craft Personalized Outreach Messages:
Once you have your priority list, use AI to generate custom outreach messages that reference each prospect’s challenges, industry trends, or funding history.

The Takeaway
AI can revolutionize your B2B prospecting process, making it faster and more targeted. By leveraging AI-driven insights, you can identify high-value prospects and craft outreach that feel personalized—without the heavy lifting. Start using AI to refine your prospecting strategy and improve your outreach success rate today.

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