Small tweaks, big referral gains

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In Partnership with Jira

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How to double referral volume

Running a referral program? Great. But here’s the problem: most customers say they’ll refer others, but very few do.

That disconnect is what marketers call the “referral gap,” and it’s wider than you think. A recent study showed 83% of people are willing to refer, yet only 29% follow through.

Here’s a step-by-step strategy to turn passive interest into real referrals:

Steps to Activate More Referrals:

1️⃣ Use Your Best-Performing Channel:
Check your last-click data. If email consistently closes sales, that’s where your referral ask should live. Don’t force people onto channels they rarely use.

2️⃣ Write the Message for Them:
Pre-fill referral copy your customers can copy, paste, or forward. Keep it conversational—not promotional. Think: “Hey, I just tried this and thought of you.”

3️⃣ Make Sharing Effortless:
Gusto keeps it simple: two clicks to share. Your goal? Minimize cognitive effort. The faster the process, the higher the share rate.

4️⃣ Analyze the Referral Page Like a Landing Page:
Use heatmaps or session replays to watch user behavior. Where are they hesitating? Test headlines, CTAs, and incentives until it’s frictionless.

The Takeaway
Referrals don’t fail because of bad intent, they fail from poor execution. Nail the timing, simplify the ask, and test your flow. Close the referral gap and turn happy customers into a high-performing growth channel.

Automate Your Browser with Gemini

Tired of stitching together automation flows with endless tools and APIs? Gemini 2.5 Pro offers a better way: full browser automation powered by a free, open-source extension.

This isn’t just another automation platform. It runs directly in your browser, allowing Gemini to handle tasks from start to finish—no external platforms, no third-party integrations, and no exposure of sensitive credentials.

Here’s how to get started:

Steps to Run Browser Automation with Gemini:

1️⃣ Install the Gemini Extension:
Visit the Gemini GitHub page or the official site to install the latest version of the open-source extension for Chrome or your preferred browser.

2️⃣ Configure Simple Settings:
After installation, go to the extension’s settings. Customize permissions and define your browser task parameters—no coding required.

3️⃣ Launch Your First Task:
Instruct Gemini with natural language: “Log into my dashboard and export the weekly report.” The AI interprets the task and takes full control within your browser session.

4️⃣ Compare It to Traditional Tools:
Unlike n8n, Zapier, or Make, Gemini doesn’t rely on clunky API integrations. It works in-browser and mimics real user actions without complex setup.

The Takeaway
Gemini 2.5 Pro brings the power of autonomous automation straight into your browser. It’s fast, secure, and designed for users who want results without setup headaches. Perfect for solo founders, marketers, or power users who want full control—no subscriptions required.

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