Shoppers love breaking big payments down

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In Partnership with Brad Deals

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Flexible Payments Are Changing the Game

Sticker shock is crushing your checkout rates, and chances are, you don’t even know it. A growing number of shoppers are bailing on purchases they want… simply because they can’t break up the cost.

Enter Buy Now, Pay Later (BNPL), once a nice-to-have, now a must-have. And we’re not just guessing here. The numbers back it up.

In 2024, over 93 million U.S. shoppers are expected to use BNPL. It powered over $16.6B in spending last holiday season, making up 20% of online orders. More than a third of users say they wouldn’t have bought without it.

BNPL isn’t about indulgence, it’s about liquidity. Gen Z and Millennials love it not because they overspend, but because they hate credit card debt. It gives them control without interest.

Add BNPL and you’ll see:

• 30–35% higher conversion rates
• Up to 87% increase in AOV
• Two-thirds of orders from net-new customers

But here’s the twist: In today’s economy, BNPL is also a survival. One in four users now finances basic needs, like food. Over half say it’s the only way they’re getting by.
That’s why how you use BNPL matters. It’s not just a conversion lever, it’s a trust play. Test messaging that taps into empathy (“Manage your budget”) vs. reward (“Treat yourself today”). Let your customers tell you what resonates.

Where to deploy BNPL:

• Promote early in the funnel (not just at checkout)
• Highlight in PDPs, ads, SMS, and email
• Track changes in AOV, conversion, and first-time customers

The Takeaway
BNPL isn’t optional anymore. It removes friction, lifts revenue, and helps your audience feel seen, which keeps them coming back in a tight economy.

Designing a Performance Management System

Design a comprehensive Performance Management System that includes key performance indicators (KPIs), regular evaluation processes, and feedback mechanisms. Ensure the system is tailored to the specific needs of [Department/Team], aligns with [Company Goals], and incorporates [Evaluation Frequency] for continuous improvement. Describe how each component contributes to employee growth and organizational success.

Department/Team: [Insert here]

Company Goals: [Insert here]

Evaluation Frequency: [Insert here]

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