Seasonal Content People Actually Want

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Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

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In Partnership with Tatari

TV works when your partner tells the truth

Everyone says, “We can unlock CTV for you.” Cool. Ask one question: can you show me, clearly, where my ads ran and what happened after?

Most platforms cannot, especially once you scale. That is when waste creeps in, CAC climbs, and you start blaming the channel instead of the partner.

Tatari helps you buy TV across linear and streaming with real visibility and outcomes measurement that holds up when spend grows.

• Cut wasted impressions by knowing real placements
• Scale reach without trading off supply quality
• Tie TV to business outcomes, not vanity reporting

Over 300 brands like Jones Road Beauty, Tecovas, Ridge Wallet, and Calm already advertise on TV with Tatari.

Imagine opening your next report and actually trusting it, then confidently increasing the budget because you can see the path to growth.

Don't forget to gut-check those shiny offers. Free ad credits? Performance guarantees? If it sounds too good to be true, it is.

Schedule a demo to get a clean TV launch roadmap today!

🧑‍🎄 Consumers Want Holiday Inspo Now

Right now, shoppers are not just browsing. They are actively searching for gift ideas, seasonal inspiration, and brands that feel like part of the holidays. That means the opportunity is not simply posting more. It is showing up in a way that matches the energy and emotions of the season.

When your organic presence reflects holiday rituals, cozy moments, and gifting intent, you build affinity that can lift Q4 sales and keep momentum into the next quarter.

Steps to Show Up Organically This Holiday Season:

1️⃣ Refresh Your Visual Identity
Update your Instagram and Facebook cover images and key profile visuals with festive, brand-aligned creative. This reduces creative fatigue and gives both organic and paid visitors a fresh first impression. Keep it seasonal, but consistent with your core look, so it still feels like you.

2️⃣ Join Seasonal Conversations
Use stories and short posts to spark engagement. Ask holiday-themed questions, share team traditions, and highlight customer moments. On X, post seasonal visuals and join broader holiday discussions. On Pinterest, build seasonal boards that show your products in real holiday settings, not isolated product shots. Prioritise community and connection over hard selling.

3️⃣ Show Behind The Scenes Moments
Holidays are personal and visual. Share snapshots from celebrations, limited edition launches, packaging days, or seasonal production. These moments create warmth, trust, and shareability, which helps you stay top of mind.

4️⃣ Invite Customer Content
Encourage customers to post photos using your product in holiday contexts. Give them an easy prompt and a simple hashtag. User content builds social proof while making your brand feel present in real life, not just ads.

5️⃣ Turn Inspo Into Soft Conversion Paths
Pair inspiration with subtle next steps. Gift guides, pinned posts, saved highlights, and seasonal bundles can guide buyers without breaking the vibe.

The Takeaway
Shoppers discover brands through scrolling, searching, and saving across platforms all day. When your content matches seasonal moments and emotions, you increase touchpoints, strengthen recall, and prime buyers to convert throughout December and beyond.

📊 Turn Spreadsheets Into Instant Business Insights

Spreadsheets are where revenue data lives, but they are not built for fast answers. If you manage invoices in Google Sheets, you probably spend too much time filtering rows, writing formulas, and double-checking totals just to answer simple questions like what is outstanding and who has not paid.

This workflow turns your sheet into a conversational BI system. Instead of doing manual calculations, you connect your Google Sheets data to a connector layer, then ask questions in plain English inside a chat interface.

Steps to Get Business Insights From Spreadsheet Data:

1️⃣ Create Your Data Connector Account
Sign up for a free account in C data Connect AI and open the dashboard where you can manage connections to different data sources.

2️⃣ Connect Google Sheets
Click Add connection, choose Google Sheets, and authenticate with your Google account. Then save and test the connection to make sure your sheet data is accessible.

3️⃣ Add the MCP Server to Your Chat App
Open Claude Desktop and add the connector as an MCP server using the https://mcp.cloud.cdata.com/mcp URL. Authenticate using your connector credentials so the chat can securely query your connected sources.

4️⃣ Ask Questions in Natural Language
Now you can query your invoices without formulas. For example, ask for all unpaid invoices, include company names and amounts, and request a total outstanding balance. You can also ask for trends like average time to pay, largest overdue accounts, or month-over-month invoice volume.

5️⃣ Layer in More Business Context
If you connect your CRM as a second source, you can analyze payment behavior alongside deal stages, customer segments, support tickets, and account health.

The Takeaway
When your spreadsheet becomes queryable in chat, reporting becomes instant. You stop maintaining fragile formulas and start getting answers fast. That means fewer manual checks, clearer cash flow visibility, and better decisions from the data you already have.

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again with more such content 😍