Scaling Up? Fix Your Shipping First

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Streamlining Shipping to Scale Your Business
Insights from DTC

Every great product needs a reliable shipping system to succeed. But what happens when logistics hold you back? For many brands, the challenge isn’t attracting customers—it’s getting products into their hands on time.

When orders start rolling in and shipping becomes overwhelming, delays and errors can tarnish your reputation. That’s exactly what one fast-growing brand faced before partnering with a dedicated logistics service.

Facing a Shipping Nightmare
After seeing a spike in orders, the brand - Dude Wipes couldn’t keep up. Customers were frustrated by delays, and negative reviews started piling up. They needed a way to streamline operations and ensure fast delivery across the country.

The Solution: Partnering for Logistics Support
By teaming up with a professional fulfillment service - Walmart Fulfillment Services, the brand was able to turn things around. Their shipping partner offered:

Cost Savings: The service was more affordable than other options, cutting logistics costs by 15%.

Better Inventory Management: Real-time stock alerts allowed the brand to make timely restocking decisions.

New Sales Channel: Expanding into an online marketplace increased their reach and boosted sales.

The Takeaway
When your business hits a growth spurt, logistics can make or break your success. Partnering with a fulfillment service can help you scale faster, improve delivery times, and keep your customers happy.

Cyber Week Trends: Lessons for 2024 Sales
Insights from Stacked Marketer

Last year’s Cyber Week was a major milestone for online shopping, breaking records despite economic uncertainty. But does that mean 2024 will follow suit? Here's a breakdown of key trends and what they could mean for your Q4 strategy.

Cyber Week Broke Records, But…
In 2023, shoppers spent $38B during Cyber Week—a $3B increase from the previous year. However, while total sales rose, many retailers found their growth was due to inflation rather than increased demand. For 2024, be cautious about how inflation may impact perceived success.

Online Shopping Takes the Lead
The days of chaotic in-store Black Friday shopping are fading. Last year, 67% of US shoppers preferred to hunt for deals online, with mobile sales making a significant impact. This year, optimizing your online store for speed and mobile usability will be crucial.

Cyber Monday Dominates Online Sales
Cyber Monday outpaced Black Friday, becoming the biggest revenue day for online deals. Retailers should craft unique, targeted promotions for Cyber Monday and treat it as a separate event from Black Friday.

Target High-Selling Products
Clothing, electronics, and household appliances topped the shopping lists during Cyber Week. Focus your promotions and inventory on these top categories to capitalize on demand.

The Takeaway
Cyber Week still offers huge sales potential, but rising inflation and changing consumer behaviors mean retailers must be adaptive. With a strong focus on online shopping, creative discounts, and thoughtful campaigns, you can make the most of Cyber Week 2024.

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