Revamp Your Strategy with LinkedIn Ads

Hey Readers 🥰

Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

7 LinkedIn Ad Tactics You Didn’t Know You Needed
Insights from Search Engine Land

LinkedIn's latest advertising innovations offer exciting opportunities. Here’s how to leverage them for maximum results.

1. Stream Big with CTV Ads
LinkedIn now lets you use its data to reach your target audience on a large screen, guiding users through the funnel and retargeting them with any LinkedIn ad type. Partnerships with NBCUniversal ensure premium placements and robust safety measures.

2. Frequency Control
No More Ad Fatigue Control ad frequency to avoid overexposing your audience. Limit impressions within 7 days via Campaign Manager, with changes taking effect within 24 hours.

3. Measure Impact with Hybrid Brand Lift Tests
Available in the U.S. and Canada, this feature measures brand lift through surveys on LinkedIn feed or LinkedIn Audience Network. Results are provided in a PowerPoint deck, offering insights into media impact on brand metrics.

4. Boost Your Posts for Extended Reach
Boosting extends the reach of your LinkedIn page posts through an ad campaign. It’s simple: select an objective, define your audience, set a budget, and schedule an end date.

5. Unlock New Audiences with Predictive Targeting
Predictive audiences expand your campaign's reach by creating an audience likely to perform similar actions. Combining your data with LinkedIn’s AI generates a new custom audience, showing impressive results like a 66% CPL improvement.

6. Connect Data with Conversions API
LinkedIn’s Conversions API connects your online and offline data, offering a comprehensive view of campaign influence on actions. This integration improves full-funnel measurement and optimization.

7. Engage Deeper with Dwell Time Metrics
This new metric measures the time users spend on ads, providing insights for better creative optimization. Check your campaign group for access to this metric.

The Takeaway
LinkedIn's new features provide powerful tools to enhance your advertising strategy. Leveraging these innovations can drive engagement and achieve your business goals. Ready to elevate your LinkedIn campaigns? Dive into these advanced tactics and watch your results soar!

Immersive 3D Shopping

3D e-commerce is revolutionizing online shopping, transforming how consumers interact with products. Let's explore how this cutting-edge technology is reshaping the retail landscape.

What is 3D E-Commerce?
3D e-commerce brings products to life by integrating three-dimensional models into online stores. Shoppers can view, rotate, and zoom in on products, experiencing them as if they were physically in front of them.

Why the Buzz?
Static images and videos often fail to capture the full essence of a product. Consumers want an engaging, realistic online shopping experience. 3D e-commerce meets this demand, providing an immersive, interactive way to explore products.

Engage and Delight Shoppers
With 3D models, shoppers can closely examine every detail of a product, from texture to functionality. This hands-on interaction builds confidence, making customers feel more certain about their purchases, ultimately reducing return rates.

Boost Conversions with Realism
Retailers implementing 3D e-commerce are witnessing significant boosts in conversion rates. The realistic, detailed product views reassure buyers, leading to higher sales. It's like having a personal, interactive showroom for every product.

Stand Out in the Crowd
In a saturated market, 3D technology sets brands apart. Offering an innovative shopping experience not only attracts tech-savvy customers but also positions the brand as a forward-thinking leader in the e-commerce space.

The Takeaway
3D e-commerce is revolutionizing the way we shop online by offering an immersive, detailed, and interactive experience. Brands embracing this technology can expect increased customer engagement, higher conversion rates, and a unique market position. Ready to bring your products to life?

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again with more such content 😍