Rethinking growth like Notion does

Hello Readers 🥰

Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

In Partnership with Aviron

You don’t need another treadmill collecting dust.

The Aviron Victory is the perfect way to stay on track with your fitness goals, no matter how packed your schedule gets.

With science-backed workouts and the flexibility to train from home, Aviron is built to fit into your life. With over 1,000 programs to choose from, there’s something for every mood, goal, and energy level. 

Jump into a quick interval run, explore scenic routes, compete in multiplayer games, or stream your favorite shows while you sweat. 

Here’s what makes the Victory different:

• Science-Backed Workouts
• Endless variety for every fitness goal
• A low to the ground, comfortable design
• Commercial-quality build and performance 

Ready to try a workout you won’t want to quit?

Use code VICTORY50 for $50 off at checkout on avironactive.com 

Start your 30-day risk-free trial today!

Expand Your Market Like Notion

Notion’s launch of its new email client isn’t just about slick design or AI-powered features, it’s a smart growth move. In a crowded project management market, Notion isn’t just adding features. It’s adding entry points.

Here’s the strategy at play:

1️⃣ Recognize Saturation, Then Reroute:
The productivity space is maturing. Growth is slowing. Instead of battling competitors feature-for-feature, Notion is expanding sideways, acquiring tools like Cron (now Notion Calendar) and Skiff (now Notion Mail). These tools bring new users into the Notion ecosystem without forcing them to start with the workspace product.

2️⃣ Offer Standalone Value:
Both Calendar and Mail work independently of the core Notion platform. This lowers friction for adoption. No need to migrate your whole workflow, just try the tool. If it helps? Now you’re in the ecosystem. It’s a brilliant soft-entry strategy.

3️⃣ Monetize Modularly:
Notion AI already costs an extra $8/month. Add another $5 for Mail and $5 for Calendar, and Notion can significantly grow its revenue per user without hiking base pricing. Modular pricing meets users where they are, and lets them grow into premium power users.

4️⃣ Turn Shadow Users Into Champions:
Free standalone tools can infiltrate companies where Notion isn’t officially adopted. As employees use these tools individually, they become internal advocates, planting the seed for full org-wide expansion.

The Takeaway
Notion’s move isn’t just about email. It’s about expansion via diversification. If your market is maturing, follow the same playbook: ➤ Create multiple low-friction entry points ➤ Add modular pricing layers ➤ Let usage lead to ecosystem lock-in

The future of growth isn’t louder competition. It’s smarter expansion.

Enhancing Customer Experience (CX)

I am working on a strategy to significantly improve the customer experience for [Business Type]. Please provide a structured approach that includes key elements such as customer journey mapping, real-time and post-interaction feedback collection (via surveys, analytics, or behavioral data), and the identification and optimization of high-impact touchpoints. Additionally, outline best practices for CRM integration to ensure a unified, personalized, and seamless experience across all channels. Your guidance will help us build a scalable CX framework that drives retention, loyalty, and long-term value.

Business Type: [Insert here]

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again with more such content 😍