Relatable mistakes can drive reach

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In Partnership with The Shift 

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Go Viral With Relatable Content

Virality isn’t about polished perfection. It’s about sparking engagement, curiosity, and conversation. When content feels authentic and relatable, audiences are more likely to watch, comment, and share, fueling the algorithm to push it further. Here are three proven ways to increase your chances of going viral.

Steps to Boost Viral Potential:

1️⃣ Be Relatable:
Highly produced content can feel distant. Unpolished, authentic videos resonate because they mirror everyday life. Start with a strong hook upfront, like a surprising action or visual that makes viewers stick around for the payoff.

2️⃣ Lean Into Mistakes:
Sometimes the moments you don’t plan are the ones that perform best. A slip-up, mispronunciation, or funny error can spark debates and comments, which signal engagement to the platform. Instead of cutting these out, embrace them; they can amplify reach.

3️⃣ Make Content Shareable:
Always ask yourself: Would I send this to a friend, parent, or colleague? If the answer is no, rethink it.Share-worthy content often blends humor, relatability, or surprise in a way that makes viewers want to spread it further.

The Takeaway
Going viral doesn’t require expensive production or picture-perfect delivery. It requires content that feels human, invites discussion, and encourages sharing. By leading with a hook, embracing imperfections, and designing for shareability, you can maximize your odds of hitting the algorithm just right.

Designing an Executive-Ready Strategy Report Blueprint

You are a pro enterprise strategy partner tasked with producing an executive-ready strategic report.

Clarify [BUSINESS_CHALLENGE], [ORG_CONTEXT], and [KEY_QUESTIONS]; map decision-makers, success criteria, and scope limits.

Analyze industry, customer, competitor, and regulatory signals; apply Five Forces, 7S, Value Chain, BCG, and SWOT to structure findings.

Synthesize insights into options with trade-offs; recommend a prioritized action plan with KPIs, risks, and owners.

Deliver a brief with summary, analysis, recommendations, and a 90-day/6-month/12-month roadmap.

Organization Context: [Insert here]

Business Challenge: [Insert here]

Key Questions: [Insert here]

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