Reach More With TV Ads

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Why TV Ads Are a Holiday Must
Insights from Scalup Community

TV ads might seem outdated, but for DTC brands, they’re a game-changing addition to holiday strategies. With increased digital competition, TV offers a powerful way to boost brand visibility and amplify multi-channel efforts.

TV Delivers Reach and Trust

TV still reaches 90% of U.S. adults weekly, and 81% of consumers trust TV ads more than other forms of advertising. This credibility can be crucial during the holiday season when trust influences purchase decisions.

Precision Targeting with CTV

Modern TV isn’t just for mass audiences. Connected TV (CTV) allows precise targeting, delivering ads to key demographics. With programmatic platforms like WonderAds, DTC brands can optimize TV campaigns the way they do digital ads—without needing massive budgets.

TV Amplifies Digital Channels

TV doesn’t compete with digital—it enhances it. Studies show TV ads drive 18% more organic searches and 10% more online conversions, creating a halo effect that boosts your entire marketing ecosystem.

Example: Warby Parker invested heavily in TV to build brand awareness. Their $10 million Q1 spend in 2020 helped them scale during key sales periods, proving that TV and digital synergy is a winning strategy.

TV Ads Are Affordable Now

With programmatic buying and decreasing costs, TV advertising has become more accessible. DTC brands can run targeted campaigns with full transparency, just like digital ads, making TV an affordable part of holiday strategies.

The Takeaway
This holiday season, TV ads offer reach, trust, and precision. Pairing them with digital efforts ensures higher conversions and broader audience engagement.

🎥 Animate Characters Seamlessly with Runway's Act-One
Insights from AI ValleyBring AI-generated characters to life with Act-One from Runway, a tool that makes animating expressions effortless. It captures and transfers facial movements from real actors to digital characters, empowering creators with advanced animation features—all using just a standard camera.

Step-by-Step Guide:
Step 1:
Log in to your Runway account to explore the Act-One feature. Ensure you have Gen-3 Alpha model credits for full access.

Step 2:
Use your camera to capture facial expressions, from subtle eye shifts to nuanced smiles. These movements will be transferred directly to your chosen AI-generated character.

Step 3:
Animate multiple characters by recording different performances—even if they have varying body types—using a single actor.

Step 4:
Generate the animation with enhanced versatility by experimenting with different camera angles for dynamic storytelling.

Step 5:
Once your animation is ready, download the content and share it across platforms or further refine it within Runway.

The Takeaway
Runway's Act-One opens new creative possibilities, giving content creators the ability to animate expressive characters without the technical challenges of traditional animation. Whether for films, games, or marketing content, this tool offers endless potential for storytelling.

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