Rankings can change everything

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The Power of Longer Rankings
Insights from Ariyh

Want to boost your brand’s perceived value and increase conversions? A simple ranking strategy can make a significant difference. Research shows that products listed on longer ranked lists (e.g., a Top 20 vs. a Top 5) appear more credible, desirable, and valuable to consumers.

How Rankings Influence Buying Decisions

Studies reveal that people are more likely to choose, trust, and even pay more for products ranked in longer lists. Here’s what the data shows:

• Customers were willing to pay 10.9% more for a catering service ranked first on a Top 20 list versus a Top 5 list.
• A restaurant ranked in the Top 3 was rated 18.4% higher when it was part of a Top 20 list.
• People spent 40.9% more time looking at the top entries of a Top 20 list than a Top 5 list.
• The perceived difference between the #1 and #5 ranking was 44% smaller in a Top 20 list than in a Top 5 list.

Why It Works

When faced with long lists, our brains naturally group rankings into round-number categories (e.g., Top 10, Top 25). The wider comparison makes top-ranked products seem superior—ranking 4th out of 50 feels stronger than 4th out of 5.

How to Leverage This for Your Business

1️⃣ Build Longer Lists:
Create Top 20 or Top 50 rankings instead of Top 5 or Top 10 in blogs, product listings, and marketing materials.
2️⃣ Reframe Your Rankings:
If you’re ranked 4th in a list of 50, highlight it instead of promoting a 3rd place ranking in a Top 10.
3️⃣ Strategic Comparisons:
To emphasize small differences (e.g., pricing gaps), use shorter lists. To make products seem more valuable, use longer ones.
4️⃣ Showcase Bestseller Lists:
When displaying popular products, structure them as Top 25 or Top 50 lists to elevate perceived value.

The Takeaway
Longer rankings increase customer confidence and willingness to pay. Whether you’re promoting your brand or curating industry lists, expanding rankings can boost engagement, trust, and conversions. Try it and watch your numbers grow!

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