Quality Over Quantity

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Cut Costs, Boost Efficiency

Insights from Chewonthis

When scaling a business, the instinct often leads to hiring more hands. But what if the real answer lies in optimizing the team you already have? Expansion without preparation can lead to inefficiencies and increased overhead without the corresponding rise in productivity.

The Growth Trap

Rapid hiring can create more problems than it solves. We learned this firsthand. Our team grew rapidly, but without proper management structures or clear KPIs, we struggled. The result? Rising costs with little return on investment.

Key Questions Before Scaling:

1. Are you prepared to manage and lead a larger team?
2. Does your current team have the capacity to handle more responsibilities?
3. How will you finance the additional overhead?

Facing the Hard Truths

It’s challenging to admit when an employee isn't adding value, especially if they’re well-liked. But emotional ties shouldn’t cloud business decisions. If someone isn't contributing positively, it might be time to part ways.

The Solution: Efficiency Over Expansion

If you’ve over-hired, it’s time to reassess. We found that outsourcing certain tasks to agencies was more efficient than building in-house teams. Agencies offered a cost-effective solution, providing specialized services without the need for direct management.

The Takeaway

Focus on what truly adds value to your business. Outsource where necessary and aim to be a priority client for your agency partners, ensuring you get the attention and service you deserve.

The FOOH Revolution

Insights from DTC

In the evolving landscape of advertising, some brands are daring to think beyond the traditional. Welcome to the world of Fake Out-of-Home (FOOH) marketing—a cutting-edge twist on classic out-of-home strategies.

Embrace the Illusion

FOOH takes the best of OOH (out-of-home) marketing and fuses it with digital innovation. This method uses CGI and augmented reality to create captivating campaigns that appear to be set in the real world but are, in fact, entirely digital. It’s a perfect blend of creativity and technology.

Why FOOH Captures Attention

FOOH campaigns, like the one from a French skincare brand that seemingly “cleaned” the Seine River, make audiences pause. At first glance, the campaign looks realistic, making viewers question what they see. This moment of doubt makes the brand’s message unforgettable.

Innovation Meets Impact

FOOH isn’t just eye-catching; it’s a cost-effective, environmentally friendly alternative to traditional billboards. By eliminating the need for physical space and materials, FOOH allows brands with tighter budgets to make a big impact without leaving a heavy environmental footprint.

The Takeaway

FOOH is the future of out-of-home advertising. It’s innovative, memorable, and perfectly tailored for the digital age. As more brands adopt this approach, expect to see campaigns that not only capture attention but also drive significant engagement across social media.

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