Own the moment without millions

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Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

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In Partnership with Cloudways

You’re Paying for Traffic That Never Converts

A chunk of your paid traffic never reaches the funnel because the page hesitates on first load. Every second of delay quietly inflates CAC before you even see it in the dashboard.

Join Cloudways Bootcamp on March 10–11 and watch that leak get diagnosed in real time. Live production sites are dissected on screen so you can see exactly what’s dragging load time once traffic hits and what to change immediately.

• Roundtable discussions on real agency performance issues
• Use AI to debug performance issues faster
• See how high-traffic sites stay under 2 seconds

1500+ attendees, 8 live sessions, and 20+ speakers sharing real-world patterns across two focused days.

If performance drag is quietly taxing your growth, this is where you fix it.

Secure your free spot now!

📝 How KegChup Wins Game Day Attention

You do not need an 8 million dollar Super Bowl ad to own the moment. Sometimes the smarter move is to launch something so bold that it earns attention on its own.

Ahead of the Big Game, Heinz introduced HEINZ KegChup, a 120-ounce stainless steel ketchup keg built for watch parties where running out of condiments is simply not an option. Equal parts absurd and practical, the product instantly grabbed attention.

The idea was not random. Heinz first teased KegChup on Instagram months earlier, racking up nearly one million views across Instagram and TikTok. By the time the game season arrived, anticipation had already built. Instead of buying expensive airtime, Heinz doubled down on a product drop that felt native to the occasion.

Here is why it worked:

1️⃣ Cultural Parody Done Right
KegChup cleverly spoofs beer kegs, a staple of game day celebrations, while staying unmistakably Heinz. The joke is clear, but the branding never gets lost.

2️⃣ Big Game Visibility Without Big Game Spend
With Super Bowl ad prices approaching 8 million dollars for 30 seconds, Heinz sidestepped traditional media. The product itself became the headline, generating earned attention across social platforms.

3️⃣ Built For Sharing, Not Selling
Rather than pushing a hard sell, Heinz leaned into novelty and fandom. Fans could enter to win a KegChup or sign up to purchase later, extending buzz well beyond kickoff.

4️⃣ Multi-Generational Appeal
The humor lands with die-hard fans and casual viewers alike. It is simple, visual, and made for social feeds.

The Takeaway
If you cannot afford the Super Bowl spotlight, design your way into it. A culturally relevant product launch can generate massive conversation and social sharing at a fraction of the cost of traditional advertising.

📝 Improve Your Coding with the Insights Feature

Most developers use AI for writing and debugging code. Few realize there is a built-in feature that analyzes how you code and gives direct feedback on how to improve. The Insights command inside Claude Code generates a personalized report on your workflows, patterns, and opportunities for better performance.

Instead of guessing where you can optimize, you get a structured breakdown of what worked, what did not, and which features you are underutilizing.

Steps to Access and Use Insights:

1️⃣ Open a New Terminal Session
Start a fresh terminal window inside your project environment.

2️⃣ Run the Insights Command
Type the command claude slash insights. Claude Code will begin analyzing your activity and generating a custom report based on your usage patterns.

3️⃣ Locate the Report File
Once the analysis is complete, you will receive a link to a file named report.html. Copy this file into an empty folder on your machine so you can open it cleanly.

4️⃣ Launch the Report in Your Editor
Open your preferred code editor. Use the command palette and select the Open Live Server option to preview the HTML file in your browser.

5️⃣ Review and Apply Recommendations
Inside the report, you will see sections outlining what worked well, what slowed you down, and suggested improvements. Pay special attention to the Existing Features to Try section. It often includes custom skills and agent instructions tailored to your workflow.

The Takeaway
The Insights feature turns your coding habits into actionable feedback. Instead of just generating code, you refine how you build. Over time, these small adjustments compound into faster development and smarter workflows.

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