Outperform ads with organic search

Hello Readers 🥰

Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

In Partnership with Chargeflow

Stop Digital Shoplifters Before They Hit Your Margin

A big order lands. Your team ships fast. Days later, a “friendly” chargeback hits, and you lose the product, the shipping cost, and the sale. That’s digital shoplifting, and it’s draining eCommerce profits every single day.

Most fraud tools quit at checkout. The real leak happens after payment, fake returns, serial refund claims, and stolen cards that pass initial checks. Each one slices into profit and eats hours in disputes.

Chargeflow Prevent is your shortcut:

• Slash chargebacks by up to 90% so cash stays where it belongs.
• Intercept fraud before fulfillment with AI tuned to under 0.1% false positives, real customers glide through.
• Trusted at scale, protecting over $5 billion in GMV across more than 15,000 merchants.

Picture your team shipping with zero doubt and your margin line staying clean. No late-night dispute fights. Just confident growth.

Get your first 1,000 transactions screened free. Each hour you wait is profit a fraudster could steal!

How to Win at Organic Search When You Can’t Outspend Competitors

Building a brand without a big ad budget can feel impossible but organic search is the ultimate equalizer. Instead of interrupting people with ads, meet them where they already are: searching for information about your product category. Winning here isn’t about flashy creative; it’s about trust, timing, and education.

1️⃣ Identify What People Are Searching For:
Your customers are already asking Google questions about your category, your job is to answer them better than anyone else. Use tools like Google’s “People Also Ask,” Reddit threads, or Quora to uncover recurring pain points and curiosities. Create content that directly addresses these queries with clarity, examples, and genuine expertise. This approach positions your brand as a trusted authority instead of a faceless seller.

2️⃣ Educate Instead of Selling:
When budgets are tight, education becomes your marketing engine. Share transparent, valuable information that empowers your audience to make informed decisions even if they don’t buy immediately. Over time, this builds credibility that ads can’t buy. Teach customers how to evaluate products, explain industry nuances, and simplify complex choices.

3️⃣ Build Your Own Benchmarks:
Forget chasing generic performance metrics. If your business operates seasonally or within a niche, success might look different. Track the metrics that align with your unique goals like recurring visitors, engagement depth, or newsletter signups instead of trying to match someone else’s benchmarks.

4️⃣ Turn Critics into Advocates:
Negative feedback is free insight. When someone questions your pricing, product, or claims, respond with transparency and data. One founder turned a harsh critic into an advocate and a single email exchange led to national press coverage and thousands of new subscribers.

5️⃣ Focus on Long-Term Trust:
The compounding power of helpful, evergreen content beats paid reach every time. Each blog post or guide becomes a 24/7 educator, driving organic traffic and building lasting brand equity.

The Takeaway
If you can’t outspend your competitors, outsmart and outteach them. Organic search rewards brands that educate, not manipulate. Be the trusted voice customers turn to and your growth will follow naturally.

Run a Local AI Coding Assistant

Want the power of an advanced coding assistant without depending on the cloud? You can now run a fully private, open-source alternative to code-focused AI models directly on your laptop. Using LM Studio, Qwen3 Coder, and a VS Code extension, you can create a local environment for coding help, debugging, and project automation all completely offline.

Steps to Set It Up

1️⃣ Install LM Studio:
Download and install LM Studio on your computer. This serves as the interface for loading and running AI models locally.

2️⃣ Load the Qwen3 Coder Model:
Within LM Studio, select Qwen3 Coder, a powerful open-source coding model. This model runs directly on your device, ensuring privacy and speed.

3️⃣ Start the Local Server:
After loading the model, launch a local server inside LM Studio. This server will handle all requests between your code editor and the AI model.

4️⃣ Install and Configure the Cline Extension:
Open VS Code and install the Cline extension. Point it to your local LM Studio server, and authenticate if needed. Once configured, the extension allows you to prompt the AI model directly within your coding environment.

5️⃣ Use AI for Development:
You can now write prompts like “Refactor this function for readability” or “Generate unit tests for this class.” The model processes your requests locally, with results delivered inside VS Code. Developer logs let you review performance, while output snippets show you exactly what the AI generated.

The Takeaway
This setup provides a cost-free, unlimited, and fully private coding assistant. By combining LM Studio, Qwen3 Coder, and the Cline extension, you can replicate the experience of premium AI coding tools without ongoing costs or privacy trade-offs. For developers who want independence and control, local AI coding assistants are a game-changer.

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again with more such content 😍