Next wave starts after Christmas

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📝 Keep Cyber Week Momentum in December

BFCM is over, but buyer intent is still high. December is a different kind of opportunity: shoppers move from deal hunting to gift solving. If you pivot your messaging fast, you can keep paid performance strong and stack meaningful revenue through year-end without relying on nonstop discounts.

Steps to Keep December Performance Strong

1️⃣ Shift from deals to gifts:
Once promotions end, your copy needs a new reason to buy. Swap sale language for gift language that feels relevant right now. Use angles like still time to gift, holiday favorites, and delivering on time. This keeps urgency without sounding like yesterday’s campaign.

2️⃣ Win last-minute shoppers with clarity:
A big percentage of buyers wait. Your job is to make the decision easy by removing shipping doubt. Lead with express shipping, order by deadlines, and gift-ready bundles. The simpler you make delivery and selection, the more you convert stressed shoppers.

3️⃣ Reuse what already worked:
Do not reinvent creative in December. Take your best Cyber Week ads and refresh the wrapper, not the engine. Keep the core concept and update the headline, hook, and visuals toward gifting. This protects performance and saves time while CPMs stay competitive.

4️⃣ Treat Dec 25 to 31 as a real window:
The day after Christmas is not a dead zone. It is a mini surge driven by gift cards, store credit, returns, and self-gifting. Prepare creatives that speak directly to that mindset, like you deserve one too or your size is still in stock.

The Takeaway
December rewards brands that pivot quickly. Shift to gifting, make shipping deadlines obvious, recycle proven winners, and plan for the Q5 bump. The brands that treat late December like its own performance season end the year with extra revenue and a stronger start to January.

📝 Use AI to Spot Patents and Whitespace

Patent research used to mean messy keywords, endless tabs, and weeks of uncertainty. Now you can use AI-powered patent search to quickly see what’s already protected, who owns key filings, and where the open spaces are before you invest in building. 

This workflow helps you move from vague ideas to a clear innovation map, while reducing the chances you accidentally step into infringement territory.

Steps to Find Patents and Innovation Opportunities Using AI

1️⃣ Start with a broad patent question:
Open Perplexity and type a simple query like: “Are there any patents related to AI automations?” The system will usually recognize patent intent and surface relevant filings, owners, and dates. Treat this first pass like reconnaissance. Your goal is to learn the terminology the industry uses, so your next searches get sharper.

2️⃣ Add context to narrow the lane:
Next, refine your query with industry, use case, and constraint details. For example: “Find active patents in AI-driven industrial automation for quality inspection.” Then ask direct follow-ups such as “Summarize the common claims,” or “Which companies appear most often?” This helps you quickly spot who dominates the space and what themes repeat.

3️⃣ Ask for whitespace and open zones:
Once you’ve collected a cluster of results, prompt the system to reveal gaps. Try: “Show whitespace in this field” or “What problems are not covered by these claims?” This is where you move from discovery to strategy, identifying angles competitors have not locked down yet.

4️⃣ Turn research into outputs you can use:
Switch on multi-step agent style analysis if available. Ask it to compile results across regions, group by company, and generate tables, charts, and structured summaries. Export reports such as CSV tables and simple visuals to share internally.

The Takeaway
AI won’t replace legal review, but it can dramatically speed up early patent discovery and opportunity mapping. Start broad, narrow with context, then use grouping and whitespace prompts to uncover innovation zones worth building.

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