Make Every Click Count

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In Partnership with Semrush

The Data’s Clear. Here’s How E-commerce Actually Changed.

The Semrush × Statista 2025 Ecommerce Report analyzed billions of visits and sales signals across 190 markets, and the data points to a full reset in how people buy, click, and convert.

Here’s what’s reshaping marketing playbooks right now:

• Video-led landing pages convert 42% higher than static ones; attention now drives trust.• 46% of shoppers buy from the first brand they click, making recall a revenue lever.• AI-generated shopping queries are growing 8× faster than organic. 

These shifts are reshaping the fundamentals: tariffs redirecting traffic, U.S. retailers gaining share, and paid search reclaiming top performance. 

Download the full playbook to see what these shifts mean for your marketing strategy.

🧩 Boost Conversions with Meta’s Optimize Website Destination

Meta just released a feature designed to make every ad click more effective. The new Optimize Website Destination automatically directs users to the page where they’re most likely to convert, even if it’s not the URL you originally chose.

How It Works

Instead of sending all traffic to one landing page, Meta analyzes each user’s behavior and predicts which page (homepage, product, or collection) will most likely result in a purchase. This means your ads dynamically route traffic based on intent, helping you capture conversions without extra testing.

How to Check for Access

1️⃣ Go to Ad Level in your Meta Ads Manager.
2️⃣ Click Edit and scroll to Destination Settings.
3️⃣ Under Website URL, look for the new checkbox: “Optimize website destination.”

If available, toggle it on to let Meta distribute your traffic intelligently.

Why It Matters

✅ Boosts Conversion Rates:
Directs users to high-performing pages based on predictive engagement.
✅ Saves Testing Time: Ideal for teams without bandwidth for post-click A/B testing.
✅ Improves ROAS: Ensures ad budgets are spent where users convert most effectively.

For brands running broad or conversion-focused campaigns, this feature can simplify optimisation and stretch every dollar further. However, if you’re testing creative-specific pages or new user journeys, stick to manual A/B testing for more control.

The Takeaway
Meta’s Optimize Website Destination bridges the gap between intent and conversion. Automating post-click routing eliminates wasted traffic and helps you turn curiosity into conversions.

🧠 Build a 30-Day Action Plan

Planning your next 30 days just got smarter. With Manus 1.5’s new Agent Mode, you can transform ambitious goals into structured, color-coded execution plans, complete with daily inputs and a ready-to-import Google Calendar file. Whether you’re scaling a business, hitting fitness milestones, or improving consistency, this workflow turns intention into measurable action.

Steps to Create Your AI-Powered 30-Day Plan

1️⃣ Activate Agent Mode
Head to manus.im and select Agent Mode instead of standard chat. This enables autonomous planning features and file generation capabilities.

2️⃣ Set Your Goal and Prompt
Use a detailed command like: “Reverse-engineer [$X goal] into a 30-day execution plan with time-blocked daily inputs. Color-code by priority: 🔴Outreach 🟠Content 🟡Fulfillment 🟢Community 🔵Planning. Output a calendar-ready ICS file in EST.”Manus then builds a fully structured roadmap tailored to your objective.

3️⃣ Review Your AI Outputs
You’ll receive a complete planning kit:

• A 30-day markdown plan
• A daily checklist
• An ICS calendar file
• A weekly summary with focus anchors and power hours

4️⃣ Import to Google Calendar
Download the ICS file → open Google Calendar → click “+” under Other Calendars → select Import and upload your file. You’ll instantly see a color-coded schedule mapped across 30 days.

5️⃣ Fine-Tune Your Schedule
If tasks feel unbalanced, adjust your prompt, increase content time, decrease outreach, etc. Regenerate to see updated plans instantly.

The Takeaway
Manus 1.5 turns abstract goals into daily execution with zero manual setup. By combining goal decomposition, time blocking, and automation, it builds a blueprint that keeps you accountable and on track from day one.

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