Major Amazon Update For Sellers

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🚫The End of Commingled Inventory

A major shift has just hit the eCommerce world, Amazon has officially announced the end of its commingled inventory system, a long-debated practice that’s caused years of brand control headaches. This change marks a new era for sellers focused on authenticity, quality control, and customer trust.

What Was the Commingled Inventory?

Previously, Amazon grouped identical items from multiple sellers into a shared bin. When a customer placed an order, the platform shipped the closest available item, regardless of which seller supplied it. While this optimised logistics and speed, it blurred the lines of accountability; authentic products often got mixed with counterfeits or expired stock.

Why Amazon Is Ending It

1️⃣ Improved Logistics Infrastructure:
Amazon’s fulfilment network has become more sophisticated, enabling it to manage individual seller inventories more efficiently.
2️⃣ Rise of Brand Ownership:
Most sellers today are actual brand owners rather than resellers. This means product integrity and traceability are now central to Amazon’s business strategy.

What This Means for Sellers

Stronger Brand Protection:
No more counterfeit or unauthorized products shipped under your brand’s name.
Enhanced Traceability:
Full visibility into your inventory and the ability to trace issues back to specific batches.
Reduced Liability:
Avoid bad reviews or account suspensions triggered by another seller’s faulty products.

The Takeaway
This update is a major win for brand integrity and customer confidence. Sellers who embrace better stock tracking, authentic supply chains, and fulfilment transparency will benefit the most. As the eCommerce landscape evolves, this move reinforces one thing: brand trust is the new currency, and Amazon just made it easier to earn.

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Steps to Build Your AIPowered Data System

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The Takeaway:
This workflow transforms static spreadsheets into a living intelligence system. By combining CData’s data connectivity with Claude’s conversational AI, you gain the power to explore, calculate, and visualise insights instantly. No more formulas. No more manual cleanup. Just actionable answers in seconds.

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