Losing Sales On Autopilot
📊 Amazon strategy breakdown followed by a framework to improve your team’s output
Hello Readers 🥰
Welcome to today's edition, bringing the latest growth stories fresh to your inbox.
If your pal sent this to you, then subscribe to be the savviest marketer in the room😉
In Partnership with Guidde
Never Explain That Task Again - Let Guidde Handle It
Product launches. CX handoffs. Inventory workflows. Every brand has processes that break when things move fast.
Guidde puts that on autopilot. It's a GPT-powered browser extension that turns your live tasks into beautiful, step-by-step video SOPs, complete with visuals, captions, voiceover, and call-to-action.
1️⃣ Hit capture once, and Guidde records your screen
2️⃣ AI turns it into a visual guide you can edit, brand, and reuse instantly
3️⃣ Share or embed it in Shopify, Notion, Slack, or onboarding emails, no tech skills needed
You’ll save 11x the time documenting workflows, while keeping your team and contractors perfectly aligned.
From returns to product updates to Meta Ads, Guidde scales your ops without turning you into the bottleneck.
The best part? The extension is 100% free.
Learn from a Missed Amazon Playbook
One of the biggest names in home automation learned the hard way, legacy brand power doesn’t guarantee eCommerce success. While competitors leaned into innovation and platform mastery, this once-dominant brand fell behind. Here's what went wrong and how you can avoid the same fate.
Steps to Strengthen Your Amazon Strategy:
1️⃣ Master Merchandising Fundamentals:
Many brands overlook the basics, product variations, compelling bundles, and consistent promotional pricing. Without optimized listings, even top-tier products get buried. Utilize every lever Amazon provides to increase average order value and enhance visibility.
2️⃣ Think Beyond Big Sales Events:
Short-term promos during tentpole moments aren't enough. Leading sellers run continuous promotions—coupons, lightning deals, and Prime discounts, to earn those all-important green and red badges in search results year-round.
3️⃣ Upgrade Your Ad Strategy:
Securing top search placements is valuable but only if your creative stands out. Avoid generic headlines and underwhelming visuals. Test and iterate Sponsored Brand assets and use aggressive bid modifiers to dominate high-converting spots.
4️⃣ Own Your Brand Keywords:
Don’t let competitors outrank you for your name. Bidding on branded terms helps control your narrative and ensures buyers find your listing first, not someone else’s with a more enticing badge.
5️⃣ Boost External Signals:
Affiliate links and media mentions drive algorithmic love. Top brands build partnerships with reviewers, influencers, and publishers to earn organic rankings and additional traffic through off-Amazon channels.
The Takeaway
This isn’t just a product story. It’s about marketplace fluency. Brands that treat Amazon as a living, evolving ecosystem and adapt quickly win. Those who don’t? They fade quietly, even with name recognition. Stay sharp, stay optimized, and never assume the platform will do the work for you.
Critical Operational Gap Turnaround
You are a pro operational-turnaround strategist hired to design a high-impact initiative. Identify the single most critical gap in {FUNCTION_AREA} and illustrate the pain signals it causes today. Shape your plan for a {ORG_ARCHETYPE}, weaving in realities like regulation level, team culture, and resource limits. Recommend a data-driven remedy, outline a 90-day execution path, and forecast the lift in {KPI_TARGET}.
Organization Type/Team: [Insert here]
Function Area: [Insert here]
KPI Target: [Insert here]
We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.
Have a great day, and we'll be back again with more such content 😍