Keep users scrolling with intrigue

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In Partnership with Percent

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Swipe To Reveal Carousels

Looking to boost engagement on Instagram without reinventing your content strategy? Swipe-to-reveal carousels are emerging as one of the most effective ways to hold attention, spark curiosity, and improve visibility in the feed. This format leverages intrigue by gradually unveiling content slide by slide, keeping audiences scrolling until the very end.

Steps to Create Swipe-To-Reveal Carousels:

1️⃣ Start With Clear Instructions:
Open your carousel with a simple text prompt like “Swipe to reveal” or “Slide to uncover.” This sets expectations for followers who may be new to the format and primes them for interaction.

2️⃣ Build Curiosity Gradually:
Use the next slides to tease your content. Start with blurred or partially hidden visuals, then progressively increase clarity. This drip-feed approach creates anticipation and encourages users to keep sliding until they reach the final reveal.

3️⃣ Deliver a Payoff:
End with a high-quality, fully revealed image that rewards the user for their engagement. This sense of completion provides a dopamine hit that reinforces the habit of swiping through your future posts.

4️⃣ Leverage the Algorithm Advantage:
Instagram favors carousels because they increase time spent on the platform. If a user doesn’t swipe through on their first view, the algorithm often resurfaces the post, starting from the next slide, giving you a second chance to capture attention.

The Takeaway
Swipe-to-reveal carousels turn simple posts into interactive experiences that encourage deeper engagement and improve reach. By guiding your audience with clear instructions, slowly revealing your content, and ending with a strong payoff, you create curiosity loops that keep followers hooked. Test this format in your next campaign to see how much longer your audience stays engaged.

Designing a Team Productivity Uplift Blueprint

You are a pro team-productivity architect hired to lift output without burnout. Audit the current week using [WORK_EVIDENCE] to surface the top three frictions in time use, handoffs, and context switching. Redesign rituals for a [TEAM_CONTEXT] with clear focus blocks, async rules, meeting limits, and a “stop doing” list. Add one automation or delegation change, run a 2-week experiment with the owner and daily check, and forecast the gain in [PRODUCTIVITY_GOAL].

Work Evidence: [Insert here]

Team Context: [Insert here]

Productivity Goal: [Insert here]

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