Is It Luck or Effort?

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The Power of Moral Luck
Insights from Stacked Marketer

Sometimes, luck influences how actions are judged—even when those outcomes are beyond control. This psychological concept, Moral Luck, reveals how we perceive responsibility and fairness.

Embrace External Factors in Marketing
We can’t always control outcomes, but savvy brands know how to leverage unpredictable factors to connect with consumers in unexpected ways.

1. Share Positive Results Beyond Your Control
People often judge based on results rather than effort. Highlighting user-generated success stories—like a customer winning a marathon in your shoes—builds positive associations with your brand. GoPro famously promotes lucky footage captured by its users, reinforcing its product’s value without making exaggerated claims.

2. Empathize with Uncontrollable Challenges
Show customers that you understand their struggles. During the pandemic, Coca-Cola’s “Open Like Never Before” campaign acknowledged the difficulties of isolation while spreading hope. Use empathy-driven messaging to create an emotional connection during tough times.

3. Remind Audiences That Luck Isn’t Everything
While luck plays a role, responsibility and effort matter too. Nike’s "Just Do It" campaigns motivate audiences to overcome excuses and focus on action. Similarly, Specsavers humorously reminds customers that preventable mishaps—like poor eyesight—can be avoided with better decisions.

The Takeaway
Moral luck shows us that outcomes shape perceptions—but understanding the role of luck can also help marketers build empathy and engagement. Use unexpected factors to your advantage, but balance it with accountability to foster trust and inspire action.

🎤 Craft Presentations Effortlessly with ChatGPT
Insights from Superhuman AI

Is a presentation due soon? No worries! With ChatGPT’s Slide Creator, you can quickly generate a sleek deck based on your notes or chosen topic.

Step-by-Step Guide:

Step 1: Access Slide Creator GPT directly through ChatGPT.

Step 2: Upload your PDF or Word document with relevant notes. Alternatively, copy and paste your notes into the chat.

Step 3: Ask Slide Creator GPT to generate a presentation using the uploaded notes or prompts.

Step 4: If you don’t have any notes, simply provide a topic, and Slide Creator will whip up a presentation from scratch.

Step 5: Review the generated slides. You can right-click each slide to save the image or follow the attached link to download the full deck.

The Takeaway:
Whether you’re working with notes or starting fresh, ChatGPT's Slide Creator makes generating presentations a breeze. It’s the perfect tool for last-minute preparation or streamlining your slide creation process—saving you time and effort.

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