How to Win the BTS Shopper

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In Partnership with Shipfusion

📬 The Fulfillment Fix That Could Save Your Next 1,000 Customers

Shipfusion ordered from 30+ deodorant brands and tracked their post-purchase experience from checkout to doorstep. The result? A wake-up call for all DTC brands:

🛒 74% failed to offer upsells after checkout📦 73% gave no ETA on delivery🎁 Only 1 in 10 included free samples or incentives

These gaps aren’t exclusive to deodorant. They reveal what any DTC brand risks when they overlook the final mile of customer experience. This report dives into branded tracking to delivery timing and box design, it’s a teardown you can action immediately.

Whether you sell beauty, wellness, supplements, or pet care, this teardown shows what builds loyalty and what leaks growth after “buy now.”

Download the DTC Delivery Files and audit your post-purchase experience today!

10 Back-to-School Trends to Watch

Back-to-school shopping in 2025 looks different. Tariffs, tighter budgets, and changing consumer behaviors are reshaping when and how people shop. Here’s what brands need to know, and how to win this season.

Steps to Optimize Your BTS Strategy:

1️⃣ Start Early:
67% of shoppers began buying in July, the earliest on record. Launch your campaigns early to catch demand.

2️⃣ Use Price Urgency:
51% are buying early to avoid inflation. Create urgency with “buy-before-prices-rise” messaging and timed bundles.

3️⃣ Don’t Panic If You're Late:
84% still have half or more of their shopping left. Retarget with “complete your checklist” ads and personalized bundles.

4️⃣ Understand Purchase Delays:
47% are deal-hunting, 39% are unsure what they need. Offer price-match guarantees and buying guides to remove hesitation.

5️⃣ Don’t Forget College:
College spending will hit $88.8B. Highlight dorm, tech, and lifestyle must-haves for Gen Z shoppers.

6️⃣ Support Hybrid Shopping:
70% still prefer in-store, but convenience rules. Promote BOPIS and local pickup options.

7️⃣ BOPIS Beats Home Delivery:
46% want in-store pickup vs. 38% preferring delivery. Incentivize pickup to meet consumer speed expectations.

8️⃣ Mass Retail Leads, But Ecommerce Grows:
83% will shop at mass merchants, but 68% are shopping online too. Compete with speed, convenience, and curated experiences.

9️⃣ Loyalty Is Fading:
75% are open to switching brands. Win with bold first-time offers and compare-and-save messaging.

🔟 Shoppers Use 5+ Channels:
Today’s buyers jump between social, email, marketplaces, and more. Ensure brand consistency across every touchpoint.

The Takeaway
This year’s shopper is early, price-sensitive, and channel-agnostic. Nail your timing, keep offers tight, and meet them where they are to earn their loyalty and dollars.

Improve AI Coding Workflows with Claude Code

Claude Code is the latest tool from Anthropic designed to act as your AI-powered pair programmer. It helps you explore codebases, debug issues, and generate code directly from your terminal or AI-native environments like Cursor.

Whether you're building something new or maintaining a complex repo, Claude Code adds speed and intelligence to your workflow.

Steps to Supercharge Coding with Claude Code:

1️⃣ Install Claude Code:
Open your terminal and run: npm install -g @anthropic-ai/claude-code This gives you global access to the Claude CLI on your machine.

2️⃣ Launch Inside Cursor:
Once installed, open your project in Cursor and type Claude in the integrated terminal. Claude instantly hooks into your environment and starts analyzing your code.

3️⃣ Ask Structural Questions:
Start with a broad prompt like: “What’s the overall structure of this project?” Claude will outline your folders, key files, and code flow. Follow up with deeper questions about specific components, functions, or bugs.

4️⃣ Generate or Fix Code:
Need a new feature or a refactor? Ask Claude to generate, edit, or debug in context. It understands your current code and suggests inline improvements with high accuracy.

The Takeaway
Claude Code isn’t just a helper, it’s an AI collaborator. From structural analysis to real-time feature development, it fits seamlessly into modern coding workflows. Install it once, and start shipping smarter and faster.

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