How to Make TV Ads Pay Off
💡The Playbook for Profitable TV Campaigns and build professional slides in minutes with AI
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TV Ads Reimagined for Performance Marketers
TV advertising is no longer just a brand awareness tool; it can be a measurable, scalable performance channel when approached strategically. The key is treating TV like you would any digital ad platform: start small, track results, and scale what works.
Steps to Scale TV Advertising Effectively:
1️⃣ Start With a Test Budget:
You can launch on linear or streaming TV with $10K–$25K per month, or begin by retargeting site visitors via connected TV (CTV) for the lowest entry cost. Linear TV often offers lower CPMs than streaming, making it an efficient starting point for many brands.
2️⃣ Set Up Measurement and Attribution:
Track conversions with robust attribution methods. Platforms like Tatari provide Incremental, Tatari View-Through, and Digital View-Through tracking. Run incrementality tests to measure true lift and focus on real conversion data over vanity metrics.
3️⃣ Optimize and Scale:
Once profitability is proven, scale campaigns by partnering with TV buying platforms that manage both streaming and linear inventory, maintain performance marketing principles by monitoring customer acquisition cost, cross-channel lift, and long-term customer value.
4️⃣ Integrate TV Into Your Media Mix:
The most successful brands treat TV as part of their entire marketing mix, not a separate brand campaign. Tecovas proved this by pausing TV and observing a 20% drop in website visits, a decline in direct engagement, and a decline in Google Shopping performance. When TV resumed, traffic rebounded instantly.
The Takeaway
TV has evolved into a performance channel with precise targeting and attribution tools. By starting small, testing rigorously, and scaling based on real data, brands can make TV a profitable growth driver. Modern convergent TV platforms like Tatari allow marketers to approach TV with the same rigor as Facebook or Google, unlocking measurable, sustainable returns.
Automate Presentations with AI Agents
Creating research-backed reports and professional presentations no longer has to be a manual, time-consuming process. With ChatGPT’s Agent Mode, you can combine deep research capabilities with autonomous task execution to generate detailed reports and slide decks—without lifting a finger after setup.
Steps to Automate Presentations Using AI Agents:
1️⃣ Access Agent Mode:
Open ChatGPT and select Agent Mode from the Tools menu. This feature enables the AI to operate independently, handling research, content creation, and formatting tasks in one go.
2️⃣ Connect Data Sources:
If your project requires specific resources, connect to relevant websites or databases. Alternatively, let the agent autonomously gather information from across the web, ensuring it pulls from credible, high-quality sources.
3️⃣ Craft a Detailed Prompt:
Provide precise instructions such as: “Research [topic]. Deliver a 2-page report citing academic sources, plus a 5-slide deck.” The more specific your prompt, the more tailored and accurate your output will be.
4️⃣ Let the Agent Work Autonomously:
Once you hit go, the agent will spend 15–25 minutes researching, analyzing, and creating the requested materials. You can extend the scope or depth by issuing follow-up prompts without starting over.
5️⃣ Leverage Multi-Tasking Capabilities:
Agent Mode can execute several complex tasks in one run, from compiling data and writing copy to designing presentation slides and even finding contact information for outreach.
The Takeaway
Agent Mode revolutionizes the presentation creation process by automating the entire workflow, from research to design. It saves hours of manual effort, ensures high-quality sources, and produces ready-to-use materials for meetings, pitches, or reports. With just one detailed prompt, you can have polished, professional presentations ready in minutes, freeing you up to focus on strategy, not formatting.
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