How teams should choose opt-ins

Hello Readers 🥰

Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

In Partnership with Wing Assistant

Get back 20+ hours/week for high-priority tasks with Wing

Overloaded by tasks that eat up the time you need for high-priority work? Need help organizing your calendar, inbox, outreach, or any other process? 

Wing Assistant pairs founders, SMB owners, and team leads with high-performing, trained human virtual assistants who step in to lighten your burden, so you can focus on strategy, customers, and your actual goals.

You can get an Executive/General Assistant from Wing to improve admin, scheduling, inbox, and CRM. 

Trusted by 10K+ customers, it also offers an end-to-end wide service range: sales support, marketing, content, research, bookkeeping, reporting, design, ops, customer support, and more.

Your assistant handles follow-ups, reports & coordination with care and consistency, giving you back 20+ hours a week for more important tasks. 

Book a call to find an assistant that fits your needs today!

📝 Choose the Best Email Opt-In Strategy

Choosing between single opt-in and double opt-in is one of the most debated decisions in email marketing. While many assume double opt-in is always the safer, more “professional” choice, the real answer depends on your team’s bandwidth, your current performance, and your sender reputation.

Steps to Pick the Right Opt-In Method

1️⃣ Understand the Core Difference:
With single opt-in, anyone who submits their email is added to your list instantly.With double opt-in, subscribers must confirm their email via an additional verification link. Double opt-in filters bots and invalid addresses, but it also introduces leakage, causing you to lose even high-quality leads who don’t complete the confirmation step.

2️⃣ Know When Single Opt-In Works Best:
Choose single opt-in when you have: • A dedicated email marketer monitoring engagement • Strong open rates and click-throughs • No history of deliverability or spam issues In these cases, the increased volume outweighs the risks, and a single opt-in can dramatically grow your list.

3️⃣ Know When Double Opt-In Is Safer:
Stick with double opt-in if: • Email is not a major focus for your team • Engagement has dipped over the last few months • You’ve been hit with deliverability issues or a blacklist Double opt-in protects your sender reputation and keeps low-quality emails off your list.

4️⃣ Evaluate Your Internal Bandwidth:
If no one on your team consistently manages segmentation, suppressions, and deliverability, double opt-in offers much-needed quality control. If you have strong systems in place, single opt-in unlocks faster list growth and more revenue.

The Takeaway
Single opt-in is not inherently reckless, and double opt-in is not automatically superior. Each has a place. Instead of defaulting to double opt-in, evaluate your team’s resources, track record, and goals, then choose the method that will maximize both growth and deliverability.

📝 Create Interactive Learning Images with Gemini

Interactive visuals are becoming one of the most powerful ways to learn, and Gemini now takes that experience to a completely new level. With its ability to generate interactive images on any topic, you can explore concepts visually and dive deeper simply by selecting parts of the image. This makes complex ideas easier to understand and turns passive visuals into dynamic, explorable learning tools.

Steps to Create Interactive Images Using Gemini

1️⃣ Open Gemini and Enter Your Topic:
Start by opening Gemini and describing the concept you want to visualize. You can choose anything: science, history, workflows, systems, technology, anatomy, or abstract ideas. Gemini will generate an interactive image based on your prompt.

2️⃣ Highlight Areas to Get Explanations:
Once the image is generated, you can interact with any part of it. Simply highlight a section, object, or detail, and Gemini will instantly explain. This is ideal for breaking down complex diagrams or understanding relationships between components.

3️⃣ Use Interactive Details to Strengthen Learning:
Each highlighted area opens up contextual descriptions, definitions, or step-by-step explanations. It becomes a living diagram that helps you learn the why behind each piece, not just the what. This turns learning into an active exploration rather than a static reading exercise.

4️⃣ Apply It Across Subjects and Projects:
Use this feature for studying academic topics, preparing presentations, understanding tutorials, simplifying technical concepts, or creating visual explanations for your team or audience. It’s perfect for students, educators, creators, and anyone who learns visually.

The Takeaway
Gemini’s ability to turn any topic into an interactive image unlocks a completely new learning workflow. By exploring visuals piece by piece, you develop a deeper understanding, retain information longer, and make complex concepts easy to grasp. Try it with your next topic and experience how intuitive learning can become.

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again with more such content 😍