How AI shapes product innovation

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AI is Shaping the Future of Flavor Innovation

Artificial intelligence is no longer just optimizing marketing and operations—it’s now influencing product innovation, helping brands develop new flavors faster than ever.

How AI is Revolutionizing Food Innovation

1️⃣ Baskin-Robbins’ AI-Powered Creations:
Despite having over 1,400 flavors in its library, Baskin-Robbins wanted to push the boundaries of innovation. In Seoul, the brand launched a hybrid store and research lab where AI analyzes food trends and customer preferences to create experimental flavors.

The result? A new AI-generated flavor every month, including unexpected combinations like Wasabi, Green Tea Orange Jasmine, and Crème Brûlée.

2️⃣ Oreo’s AI-Driven Recipes:
Oreo is also using AI to develop flavors that balance aroma, texture, nutrition, and cost. AI has already influenced over 70 product launches, with one of its most successful results being Gluten-Free Golden Oreos.

The Future of AI in Product Development

• Faster innovation cycles – AI speeds up R&D processes by analyzing large data sets and predicting flavor trends.
• More consumer-driven products – AI taps into real customer preferences, increasing the likelihood of success.
• Streamlined testing and cost reduction – Fewer physical tastings are needed, as AI refines recipes before production.

The Takeaway
AI is becoming a key player in product development, helping brands create, test, and refine new flavors with greater speed and precision. Whether in food, beauty, or retail, AI-driven innovation is reshaping how brands bring new products to market.

Generate Product Videos Instantly with AI

Creating professional product videos no longer requires expensive production teams. With Creatify AI, you can automate video creation by simply entering a product URL, and letting AI handle the rest.

How to Generate Videos from a Product URL

1️⃣ Sign Up for Creatify AI:
Visit Creatify AI, create an account, and access the video creation dashboard.

2️⃣ Input Your Product Link:
Enter the URL of your product in the text box and click "Analyze URL" to let AI gather key details.

3️⃣ Generate a Script:
Choose from AI-generated scripts or write your own to match your brand’s voice and messaging.

4️⃣ Customize Your Video

• Select platform-specific settings to optimize for social media, ads, or websites.
• Define your target audience for better engagement.
• Upload product images and descriptions, or use AI-generated assets to enhance visuals.

5️⃣ Choose an AI Presenter:
Select from a list of AI avatars to narrate and present your product professionally.

6️⃣ Generate and Download:
Click "Next", and within seconds, Creatify AI will generate multiple video options. Choose your favorite, render it, and download it for immediate use.

The Takeaway
Creatify AI makes video marketing effortless, helping businesses transform product pages into engaging video content. Whether for social media, ads, or eCommerce, this tool saves time and delivers high-quality results.

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