Highlight Strengths Using Competitors
Plus, 🧧Unbox Holiday Joy with Premium Touches
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Boosting Engagement Through Brand Rivalries
Insights from Ariyh
Comparing your brand with a well-known rival can be a powerful strategy to drive engagement and capture attention. Studies from universities like INSEAD and NYU reveal that references to a true rival—not just any competitor—can significantly increase social media engagement and boost customer interest. Here’s how to leverage this tactic effectively.

Key Findings on Rival Mentions
Posts that compare your brand to a direct rival often perform better. For example, in social media experiments, posts referencing rival brands received up to 196.7% more likes. Burger King’s reference to McDonald’s generated nearly 10% more likes than when it referenced other competitors. However, this effect is strongest when there is a notable rivalry, such as Coke vs. Pepsi or Apple vs. Samsung.
Why It Works
People are naturally drawn to stories of competition and contrast. When a favorite brand calls out a rival, it reinforces the customer’s sense of loyalty and connection. In addition, established rivalries are easy to understand, making them memorable and engaging. The effect is particularly strong for loyal customers, who are more likely to engage with and support their chosen brand in the face of a rival.
How to Implement This Strategy
1️⃣ Identify a True Rival: Determine if there is a competitor your customers see as a direct rival. This should be a well-known brand with a strong identity in the same market.
2️⃣ Craft Engaging Comparisons: Highlight your brand’s strengths against the rival’s. For example, a comparison like “Our battery lasts twice as long as [rival’s]” can showcase value.
3️⃣ Mind Your Tone: Keep the messaging playful or light-hearted. Loyal audiences may appreciate a bit more edge but avoid overly negative tones that could appear unprofessional.
4️⃣ Extend Beyond Social: While social media is ideal for these comparisons, they can also be effective in ads, email campaigns, and other marketing channels.
The Takeaway
Using rival comparisons can make your brand more relatable and compelling, especially to loyal customers. Done thoughtfully, it can help you stand out in a crowded market and build a stronger connection with your audience.
Holiday Shoppers Crave Green, Tech-Savvy, and Luxe Experiences
Insights from Buyology
As the holiday season kicks into gear, consumers are redefining their wish lists, seeking sustainability, digital innovations, and high-end experiences. Recent insights from Akeneo and Outerspace reveal how brands can meet these evolving expectations to make a lasting impression.
Trends to Win Over 2024 Holiday Shoppers
1️⃣ Budget-Conscious but Value-Driven
While nearly 60% of shoppers prioritize deals and discounts, 40% say they’ll be cutting back on spending due to inflation. Brands that balance value with other meaningful offers can stay relevant despite tightened budgets.
2️⃣ Eco-Friendly as the New Must-Have
Shoppers, led by millennials, are increasingly willing to invest in sustainable products, with 59% choosing to pay a bit more for items that support a healthier planet. This signals that brands adopting green practices have a powerful way to stand out.
3️⃣ Interactive Shopping Powered by Tech
Augmented reality (AR) and virtual try-ons are rising stars for younger consumers, with Gen Z and millennials jumping at immersive shopping options. With 65% of shoppers researching online before buying, brands that provide accurate product info across all platforms can create a smooth path to purchase.
4️⃣ Memorable Post-Purchase Magic
Returns that are quick and easy make 93% of shoppers happy, while 57% say they’re more likely to return if their unboxing experience feels premium. Think personalized packaging, small touches like handwritten notes, and even surprise samples to boost loyalty.
5️⃣ Freebies and Green Packaging for Repeat Business
A little extra goes a long way—over half of shoppers are more likely to make another purchase when they receive samples or small gifts. Additionally, 31% say recyclable, premium packaging makes them more likely to return, connecting eco-friendliness with positive brand experiences.
The Takeaway
As holiday shoppers evolve, so should brands. Shoppers want smart deals, sustainability, and a touch of luxury. Brands that embrace these trends can win the hearts—and repeat purchases—of consumers this season.
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