Go beyond basic Personalization

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Rethinking Personalization in Marketing

Insights from Stacked Marketer

Many marketers mistakenly treat personalization as an add-on to enhance conversion rates. This approach often results in superficial and ineffective attempts, like these:

1. Superficial Attempts
   
   Examples of these ineffective efforts include lines like:

   • I saw your LinkedIn post the other day. Great stuff."

   • "Wow, see you went to Stanford! Me, too."

   • "I see you’re in New York City. I’ve got a cousin who lives out there!"
     
     Such attempts fail to resonate because they lack genuine relevance and depth.
     

2. Personalization as a Foundation
   
   True personalization isn't a sprinkle-on ingredient; it's the foundation of your message. It shapes what you say, how you say it, and the intention behind your communication, whether in ads, emails, or other formats.
   

3. Effective Personalization Strategies
   
   Effective personalization involves deep understanding and qualification. For example, if you're selling a product that helps SaaS businesses track recurring revenue, consider these two approaches:

   • Emailing 50,000 SaaS founders with superficial details.

   • Emailing 1,000 Series B SaaS founders with e-commerce-facing products, offering information relevant to their specific needs.

The second approach, focusing on well-defined segments, tends to be far more effective.

4. Implementing Smart Personalization
   
   To nail personalization in marketing, focus on:

   • Who people are

   • What they do

   • Where they are in their journey

This ensures your message is relevant and impactful, moving beyond generic and cringey attempts.

The Takeaway

Avoid wasting resources on arbitrary personalization. Instead, base your marketing efforts on a deep understanding of your audience. By doing so, you create messages that truly resonate, leading to better engagement and conversion rates.

🎨 Crafting Stunning UIs with Galileo AI

Ready to revolutionize your UI design process? Follow these steps to create beautiful interfaces effortlessly using Galileo AI.

Step-by-Step Guide to Galileo AI

Step 1: Access Galileo AI
Visit Galileo’s website and log in with your account credentials.

Step 2: Bypass Payment Plan
Skip the payment plan page in the top right corner, and you’ll be directed to the main design dashboard.

Step 3: Input Your Design Request
Ask Galileo to convert your image to a UI or describe the desired UI design in the prompt box. For example, type:
“A portal for an online academy where tutors teach various science subjects.”

Step 4: Generate Stunning UIs
Wait a few seconds, and Galileo will generate stunning UI designs for each screen separately.

Step 5: Edit and Refine
Use Claude to edit your designs by clicking the edit button at the bottom of each UI. Adjust and refine your designs as needed.

Step 6: Prototype in Figma
Open your designs in Figma to create interactive prototypes. You can also export the code directly from Figma.

Why Choose Galileo AI?

🚀 Rapid UI Design: Galileo AI accelerates the UI design process, turning your concepts into stunning visuals in seconds.
🎨 Customizable and Flexible: Easily refine and tweak your designs with built-in editing tools.
🔗 Seamless Integration: Export your designs to Figma for prototyping and coding, streamlining your workflow.

The Takeaway

Galileo AI empowers you to create beautiful, functional UIs with ease. From initial concepts to fully interactive prototypes, this tool transforms your design process, making it more efficient and creative. Dive into Galileo AI today and watch your UI ideas come to life!

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