From Connections to Customers

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Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

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In Partnership with Smart Recognition

Already Using ID Resolution? Or Still Letting Visitors Slip Away?

ID Resolution turns anonymous visitors into verified, marketable email addresses, but the gap between “having it” and “doing it right” is massive. 

Brands lose up to 40% of potential matches, plus thousands of fake or inactive emails that never convert.

Smart Recognition’s AI-driven platform changes that by delivering:

• Over 90% inbox accuracy to ensure matches reach real buyers.

• Match rates of up to 40% on anonymous visitors, without extra traffic spend.

• The lowest cost per match to improve margins across campaigns.

• Enterprise-grade privacy compliance that keeps you safe under GDPR and CCPA.

If you’re not using ID Resolution, this is the fastest way to capture more sales from existing traffic. If you already are, Smart Recognition will benchmark your provider against theirs and show the revenue you’re missing.

Schedule your free demo with Smart Recognition today and turn wasted visits into revenue!

The Playbook for Winning on LinkedIn

LinkedIn can be one of the most effective platforms for acquiring B2B customers if you focus on organic growth through your account. This approach builds trust, drives engagement, and converts followers into leads without high ad spend.

Steps to Build and Convert a LinkedIn Audience:

1️⃣ Create a Steady Flow of Leads:
Connect strategically with people in your target audience. Focus on sub-audiences clusters with similar job roles in the same location to boost post visibility through concentrated engagement. Avoid over-automating and skip connection messages to improve acceptance rates.

2️⃣ Post Content That Engages:
Mix industry-focused insights with human-focused stories to build authority and relatability. Use short paragraphs for mobile readability, lead with a strong hook, and end with a memorable takeaway. Rotate between pure text posts, resource posts with valuable assets, and story posts to keep your feed fresh.

3️⃣ Leverage Comments for Reach:
Prompt comments by asking questions or requesting resources. More comments = more visibility in the feed. Engage with commenters and reply thoughtfully to sustain conversation. Commenting on other influencers’ posts can also expand your reach.

4️⃣ Capture Email Addresses:
Use DMs to share valuable resources in exchange for emails or gate premium content behind an opt-in. Once collected, nurture leads through email drip campaigns to drive purchases over time.

5️⃣ Optimize Your Profile:
Switch your main action button to “Follow” for a broader reach. Craft a bio header with strong social proof, write a concise “About” section highlighting your value, and link to relevant work or profiles for credibility.

The Takeaway
LinkedIn’s organic reach, combined with a consistent posting and lead-nurturing strategy, can drive high-quality B2B leads. By targeting the right people, posting engaging content, and capturing emails, you can turn your LinkedIn presence into a long-term growth engine.

Turn Any Document Into a Study Video Presentation

NotebookLM’s new Video Overview feature lets you instantly transform any document into an AI-narrated video presentation complete with slides, images, diagrams, quotes, and data pulled directly from your content. This makes it easy to create engaging study materials, training content, or educational resources without video editing skills.

Steps to Create a Study Video Presentation Using NotebookLM:

1️⃣ Upload Your Documents:
Visit NotebookLM, create a new notebook, and upload the documents you want to convert into a presentation. You can include PDFs, text files, or other supported formats.

2️⃣ Open the Video Overview Tool:
In the Studio panel on the right side of the screen, click “Video Overview”. This will prompt NotebookLM to automatically analyze your content and generate a slide-based video presentation.

3️⃣ Customize Your Focus:
Optional: Click the three-dot menu to adjust your video’s focus. You can choose target audience profiles, set learning objectives, or highlight specific topics or sections from your document.

4️⃣ Review and Download:
Watch the generated video to ensure it meets your goals. If needed, make edits or adjustments. Once satisfied, click “Download” to save it as an MP4 file for sharing or offline use.

The Takeaway
With NotebookLM’s Video Overview feature, turning complex information into engaging, digestible videos is fast and simple. Whether you’re building training materials, academic resources, or quick summaries, you can create professional-quality presentations in minutes, without needing design or editing expertise.

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