Four metrics that reveal real ad success

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In Partnership with Finance Buzz

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Fix Your Creative Testing With Data

Many brands believe they run sophisticated creative testing, multiple campaigns, organized teams, and performance analysis. But in reality, most rely on scattered systems that waste money and limit growth. DigiCom’s experience with hundreds of brands reveals that without organization, creative testing often feels like guesswork.

Steps to Make Creative Testing Predictable:

1️⃣ Tag Every Creative Asset:
Instead of naming ad sets “V1, V2, V3,” treat each creative as a data point. Tag by content type, language style, video length, hook type, product placement, and influencer type. This systematic tagging shows which combinations actually convert.

2️⃣ Track Four Core Metrics:
DigiCom emphasizes four indicators: hook rate, watch time, click-through rate, and conversion rate. Together, these metrics reveal not just if an ad is working, but why. For example, high CTR but low conversion signals a landing page mismatch.

3️⃣ Build Testing Roadmaps:
Stop restarting every time an ad fatigues. Instead, “pull the thread,”  identify the attributes that worked, and create variations that amplify them. When ads fail, document why and avoid repeating mistakes.

4️⃣ Collaborate With Data:
Bring marketing, creative, and strategy teams together around one source of truth. Organize assets by format and style, then combine performance data with creative attributes. This alignment turns chaos into a repeatable system.

The Takeaway
Creative testing shouldn’t feel like gambling. By tagging assets, tracking the right metrics, and pulling the thread on what works, brands can build a flywheel of continuous improvement. The result is predictable, creative wins, scalable ad spend, and fewer wasted dollars. Each test becomes a step toward better performance, not just another roll of the dice.

Edit Any Image With Qwen

Alibaba’s Qwen team has released one of the most powerful open-source image editing models to date, and it’s completely free to use. With Qwen Image Edit, you can transform, enhance, or manipulate any photo using nothing more than natural language instructions. Whether you prefer to work online or run it locally, this model makes professional-quality image editing accessible to everyone.

Steps to Edit Images With Qwen:

1️⃣ Use Qwen Chat:
Visit Qwen Chat, upload your image, and select “Edit Image” below the text field. From there, simply describe the changes you want, like “make the sky sunset orange” or “remove the background,” and the model instantly generates the edit.

2️⃣ Explore Hugging Face:
For developers and AI enthusiasts, Qwen Image Edit is available on Hugging Face. Here, you can integrate the model into custom workflows, fine-tune it for specialized editing needs, or test its capabilities directly in-browser.

3️⃣ Read the Official Guide:
Check out the official blog post for technical details, advanced use cases, and insights from the Qwen team on how the model was built.

4️⃣ Run It Locally:
For privacy or offline editing, Qwen Image Edit can be downloaded and run directly on your machine. This ensures you have full control over your photos without relying on external servers.

The Takeaway
Qwen Image Edit combines open-source accessibility with cutting-edge performance, allowing anyone to edit photos with natural language. Whether you’re a creator, marketer, or developer, this tool removes the complexity of traditional editing software and replaces it with simple, intuitive commands. Start experimenting today to see how quickly you can bring your creative ideas to life.

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