Fix This Before You Pitch Retail

Hello Readers 🥰

Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

In Partnership with Eko

🛍️ Ads Got the Click. Your Gallery Lost the Sale.

Most marketers obsess over top-of-funnel performance. But your real opportunity sits quietly inside your product gallery, where purchase intent gets lost in missed cues.

Nearly 83% of PDP exits leave clues before they happen, yet most brands never analyze photo scroll behavior or tap-stall lag.

Eko’s new guide reveals how micro-movements (like a pause between swipes or skipping an image sequence) can predict drop-off and guide high-impact PDP tweaks.

You’ll learn:

1. What image interaction time tells you about product confidence
2. How tap-sequence drop-off reveals hesitation
3. Why your best-performing photo isn’t always the hero image
4. How to segment by scroll depth and tap speed
5. What layouts reduce hesitation across SKUs

Customers are speaking through their fingers. This guide shows you how to listen.

Download your free guide and start turning PDP blind spots into sales-ready signals!

Fix Your Retail Ops Before They Fail

Running DTC logistics doesn’t prepare you for the demands of retail. What seems like a simple scale-up becomes a web of operational misfires, missed deliveries, and expensive lessons. Here’s how to avoid the mistakes that cost you over $500K, and build a logistics engine that retailers can rely on.

Steps to Strengthen Retail Logistics:

1️⃣ Know Retail Isn’t DTC at Scale:
Shipping pallets to Walmart is not like sending boxes to customers. Expect strict packaging specs, time-sensitive deliveries, and much higher stakes for delays. One late shipment can disrupt 500+ stores and cost tens of thousands in lost sales.

2️⃣ Choose the Right 3PL for Retail:
Your DTC fulfillment partner likely isn’t ready for retail. Retail-focused 3PLs understand label rules, ASN docs, and case pack quirks. They cost more, but save far more in avoided chargebacks, buyer fallout, and retail errors.

3️⃣ Track OTIF Religiously:
OTIF—On Time In Full—is the metric that determines retailer trust. Most expect 95%+. Miss it consistently, and you’ll lose shelf space. Audit failures weekly, not monthly, and tie 3PL compensation to performance.

4️⃣ Forecast for Uncertainty:
Retail forecasting is unforgiving. Sell out too fast and you lose momentum—and shelf space. Carry extra inventory during launches, request real-time sell-through data, and have emergency production plans in place.

The Takeaway
Retail logistics isn't about scaling what worked in DTC. It's a new muscle, built on precision, forecasting, and retail-specific partnerships. If you’re entering retail, invest early. If you’re already there and struggling, fix your ops before you lose the buyer’s trust.

Momentum Plan: Root Cause Analysis

You are a pro value-creation strategist tasked with drafting a rapid-impact playbook. Diagnose the most costly choke point in [FOCUS_DOMAIN] and quantify its drag on performance. Tailor recommendations to a [ORG_CONTEXT], factoring real-world constraints like capital limits, talent mix, and regulations. Prescribe a data-driven remedy, outline the first sprint, predict the lift in [OUTCOME_INDICATOR], and include a table titled “Execution Snapshot” with columns — Action | Owner | Timeline | Expected Gain.

Focus Domain [Insert here]

Organisational Context: [Insert here]

Outcome Indicator: [Insert here]

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again with more such content 😍