Fix the Most Important Part of Your Landing Page

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How to Make Your Above-the-Fold Convert

Your “above the fold” (ATF) section, the part of your website visible before scrolling, is where visitors decide whether to stay or bounce. If your ATF is unclear, boring, or poorly designed, you lose potential customers in seconds. This guide shows you how to rewrite and redesign your ATF to capture attention and increase conversions.

Steps to Optimize Your Above the Fold:

1️⃣ Identify Your Value:
Determine how users get value from your product. Replace vague messaging with specific, benefit-driven statements. Ask: What bad alternative do people use without your product? How is your solution better? Turn that into an action statement for your header.

2️⃣ Add a Hook:
Make your header more compelling with either a bold, specific claim or by addressing a major objection upfront. The goal is to spark curiosity and remove hesitation so visitors keep reading.

3️⃣ Speak to Your Persona:
Tailor your ATF to your top customer segments. Use language and benefits that resonate directly with them, and don’t try to appeal to everyone at once.

4️⃣ Write a Strong Subheader:
Expand on your header with one or two sentences explaining how your product delivers the promise you’ve made. Keep it short to maintain momentum.

5️⃣ Design for Clarity:
Use modern, clear visuals that demonstrate your product in action. Maintain generous negative space, simplify your navigation bar to 2–4 links plus a clear CTA, and ensure images highlight your product’s value or quality.

The Takeaway
A high-performing ATF is specific, engaging, and targeted. By clarifying your value, adding a compelling hook, speaking directly to your audience, and pairing strong copy with clean design, you can boost conversions by 10–30% and make your brand stand out from competitors.

Building a Strategic VoC Program

Design a comprehensive Voice of Customer (VoC) program for [Company type] by identifying key customer touchpoints, gathering feedback through different feedback methods, and analyzing data to address main customer concerns. Ensure the program aligns with our [Company goal] to enhance customer satisfaction by a specific percentage/metric.

Company type: [Insert here]
Company goal: [Insert here]

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