Fix CAC by Fixing Your ICP

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Sharpen Your ICP for Better Conversions

If your influencer campaigns are falling flat, the issue likely isn’t your creators—it’s your targeting. A strong Ideal Customer Profile (ICP) is the backbone of every high-converting campaign. Without it, you’re wasting budget on creators who simply don’t reach the right people. Here’s how to fix that in four strategic steps.

Steps to Refine Your Ideal Customer Profile:

1️⃣ Define Who They Are:
Start with clear demographics: Where do they live? How old are they? What’s their job or lifestyle? Use post-purchase surveys and CRM exports to build a baseline. Then, match this against creator audience data to ensure alignment before launch.

2️⃣ Understand Why They Buy:
Look beyond features and focus on emotional triggers. What pain point does your product solve? What moment prompts action? Scan product reviews, Reddit threads, or talk to loyal customers to surface repeat purchase motivations.

3️⃣ Know Where They Decide:
Find out where your customers hang out—and why. Someone browsing Instagram to shop behaves very differently from someone on TikTok for entertainment. Ask in surveys or post-purchase flows where they look for product ideas. Let the platform shape the brief and goals.

4️⃣ Measure Real Influence:
Pretty content doesn’t always sell. Use promo codes, comments, or DMs to gauge true influence. Look for creators whose audience acts—not just watches. Remember: A creator's job isn't always to close, but to nudge toward the next step.

The Takeaway
Great campaigns aren’t just about creators—they’re about clarity. When you know who your customer is, why they buy, and where they make decisions, you equip your partners to tell stories that resonate and convert. Stop guessing, start researching, and let your ICP do the heavy lifting.

Customer Service Excellence Blueprint

You are a pro customer-experience strategist tasked with architecting a service-delight overhaul. Identify the biggest friction point in [SERVICE_TOUCHPOINT] and quantify its toll on satisfaction, cost, or loyalty. Frame your playbook for a [BUSINESS_CONTEXT], acknowledging realities like staffing mix, channel spread, or policy constraints. Recommend one data-informed intervention, sketch the next 30-day sprint, and project the gain in [CX_METRIC].

Service Touchpoint: [Insert here]

Business Context: [Insert here]

CX Metric: [Insert here] 

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