DTC in 2025 needs a reset

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Why Your 2023 Strategy Won't Work in 2025

The landscape of DTC is shifting rapidly, and what worked a couple of years ago is no longer enough. Rising customer acquisition costs, declining ad performance, and intense competition are forcing brands to rethink their growth strategies.

Meta ads, email, and SMS once delivered predictable results. But now, customers are bombarded with similar offers. The "spend more, get more" playbook is fading, and relying solely on paid ads is a risky bet.

So, what’s next?

The New Rules of Product Development

1️⃣ Stand Out or Get Lost:
Launching "just another version" of an existing product won’t cut it anymore. Consumers are looking for innovative, unique solutions—something they haven’t seen before. The brands leading the pack are those creating products that set new standards rather than playing catch-up.

2️⃣ Ease of Use is Everything:
Modern consumers want convenience. Winning brands aren’t just improving formulas; they’re reimagining how people use their products. Whether it’s a seamless daily habit, a unique delivery method, or solving a problem in a completely new way, ease of use is key to standing out.

3️⃣ Margins Matter More Than Ever:
If your gross margins aren’t at least 70%, competing in paid social will be tough. The solution? Build products that justify premium pricing and offer real differentiation. Investing in R&D, creating proprietary solutions, and focusing on high-value use cases will give your brand the edge.

Beyond Paid Social: Scaling in 2025

1. Own Your Audience Instead of relying on rented attention through paid ads, brands need to build real communities. Whether it’s long-form content, brand storytelling, or strategic influencer partnerships, audience engagement is the new moat.
2. Diversify Marketing Channels While Meta and Google still dominate, brands finding success in 2025 are testing alternative platforms:

• Pinterest & YouTube: Engaging content platforms with strong buyer intent.
• AppLovin: An emerging mobile ad network showing promise.
• Connected TV: A cost-effective way to expand reach.

The Takeaway
The days of easy Meta scaling are over. Brands that want to stay ahead must embrace innovation, develop products that stand out, and prioritize margins that support sustainable growth. Relying solely on paid ads is no longer enough—owning an audience and engaging across diverse channels will be the key to success. 

AI Writing Made Easy in Chrome

What if you could have an AI-powered writing assistant available on any website—without installing an extension or signing up for anything?

That’s exactly what Chrome’s built-in “Help me write” feature offers. It’s like having ChatGPT embedded in your browser, ready to help you craft responses, generate ideas, and refine your writing in real-time.

Here’s how to activate and use it:

Steps to Use AI Writing in Chrome

1️⃣ Enable "Help me write":
Go to Chrome Settings, search for "AI," and toggle on the Help me write feature. If you don’t see the option, it might already be enabled.

2️⃣ Right-click and Start Writing:
Visit any website—social media, emails, forms, reviews—and simply right-click on a text field. Choose “Help me write”, and Chrome will assist you.

3️⃣ Generate Your Content:
You can ask Chrome’s AI to summarize thoughts, draft responses, or compose full messages based on the page’s context. It understands conversations and can tailor replies accordingly.

4️⃣ Fine-Tune Your Writing:
Not satisfied with the first draft? You can edit, shorten, expand, or adjust the tone with just a few clicks.

The Takeaway
Chrome’s Help Me Write feature is a game-changer for quick, AI-assisted writing across the web. No extensions, no extra accounts—just seamless AI-powered content generation whenever you need it. Try it out and level up your writing instantly!

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