Customer journeys are messier than ever

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In Partnership with Particl

Most Brands See Trends Too Late. Don’t Be One of Them

Every launch hinges on timing. Spot a trend early, and you ride the wave. Miss it, and you overspend while competitors capture the demand. That’s the difference between scaling profitably and scrambling to keep up.

With Particl’s Trends Tool, you’ll:

📊 Identify breakout categories before they flood ad channels🛍 Track aesthetics, styles, and materials shaping consumer spend🔑 Spot keywords signaling demand shifts in real time📈 See which companies are quietly pulling ahead

The results speak for themselves: 10,000+ brands like Skims, Gymshark, and Chubbies aren’t guessing. They use Particl to cut entry costs by up to 35% and drive 20–30% higher ROI on trend-driven campaigns. They’re winning with data, and so can you.

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The Attribution Shift Fueling Real Growth

Most marketers still optimize platforms in isolation, but the data shows that customer journeys are far messier. In fact, research reveals that 71% of shoppers who discover a product on social platforms actually purchase it on Amazon. That means your TikTok ads may look like failures on paper, but they’re fueling conversions elsewhere.

Steps to Rethink Attribution and Growth

1️⃣ Redefine Success Metrics:
Don’t judge campaigns by single-platform conversions. Viral content drives awareness that converts where customers feel most comfortable buying.

2️⃣ Listen to Your Customers:
Go beyond surveys. Pick up the phone and have real conversations. Insights from customer stories can shape product development, messaging, and positioning in ways dashboards never reveal.

3️⃣ Optimize Channel Strengths:
Stop forcing each channel to do everything. Use direct-to-consumer sites for education-heavy buyers, marketplaces for convenience-driven shoppers, wholesale for credibility, and social for awareness.

4️⃣ Leverage Education to Lift AOV:
Direct sites can deliver 5x higher order values when they guide customers through learning curves. Education builds trust and leads to multi-product purchases, while marketplaces capture quick, single-item sales.

5️⃣ Design for Cross-Channel Journeys:
Instead of fighting messy behavior, build for it. Let viral content drive discovery, education fuel deeper purchases, and convenience capture repeat orders. Together, these create a flywheel of growth.

The Takeaway
Growth today isn’t about bigger budgets or flashier creative. It’s about understanding how customers actually discover, learn, and buy, and aligning each channel to serve its natural role. The brands that embrace this reality turn viral moments into revenue, customer calls into innovation, and cross-channel systems into sustainable growth engines.

Code Faster with Grok

If you’re tired of waiting around for results when coding with AI, there’s a new solution designed to make the experience smoother and faster. Grok Code Fast 1 is a lightweight yet powerful coding model that’s optimized for speed, affordability, and usability across popular tools.

Steps to Start Coding with Grok Code Fast 1:

1️⃣ Choose Your Platform:
Grok Code Fast 1 works seamlessly across multiple environments. You can use it in open-source tools like Cline (a VS Code extension) or in coding assistants such as Cursor and Copilot.

2️⃣ Install Cline in VS Code:
For a free and open-source option, open VS Code, head to the Extensions menu, search for “Cline,” and install it. Once set up, navigate to settings and select grok-code-fast-1 as your model. You’ll be ready to start coding instantly.

3️⃣ Experience the Speed Boost:
This model runs at about 160 tokens per second over 3x faster than many alternatives. For context, GPT-5 averages around 50 tokens per second. That means quicker code completions, faster iterations, and less waiting time during your workflow.

4️⃣ Take Advantage of Cost Savings:
At launch, Grok Code Fast 1 is free to use. Afterward, it will be roughly six times cheaper than premium alternatives like GPT-5, making it an attractive option for developers who want both performance and affordability.

5️⃣ Enjoy the Workflow:
What makes this model stand out isn’t just its speed. It’s also remarkably effective for tasks like designing apps and web pages. The responsiveness makes the process feel fluid and enjoyable, enhancing creativity while eliminating friction.

The Takeaway
Grok Code Fast 1 sets a new standard for coding with AI by combining speed, affordability, and ease of use. Whether you’re building apps, designing interfaces, or iterating on projects, this model helps you code faster and smarter. Try it out today to see how much smoother your development flow can become.

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