Create resilience in acquisition

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In Partnership with Insense

3 ways to beat Meta Andromeda with diverse modular UGC

Andromeda’s update just changed the game for ad creatives, and most brands don’t even realize it yet.

The algorithm now quietly flags look-alike creatives as duplicates, killing performance before your ads even reach the auction.

Here are 3 ways leading eComm brands are staying ahead:

1. Increase creative diversity with more faces:
Andromeda now demands variety. Reusing the same creators, tones, or aesthetic signals triggers instant fatigue. Bring in a wider pool of creators to inject new personas, energies, and visual identities into your mix.

2. Build modular UGC systems, not one-off videos:
Turn each creator collab into dozens of unique hooks, angles, and CTAs. Modular content ensures you always have Andromeda-approved variations ready to test.

3. Scale output with Partnership Ads:
Use creator-led ads to boost engagement, reset fatigue signals, and run ads directly from influencer accounts - especially now that Meta is favoring Partnership Ads.

Join leading DTC brands using Insense to scale diverse, modular, Andromeda-ready content. 

With 70K+ vetted creators across 35+ countries, creators apply directly to your briefs - and you get modular UGC delivered fast with lifetime usage rights. 

Expand creative diversity now!

Book a free strategy call by November 28 to get $200 towards your first collab!

🧩 Build a Resilient Acquisition System

When platform rules tighten and ad accounts get restricted without warning, growth becomes fragile. Many brands treat alternative channels as “Plan B,” but today’s landscape demands a new mindset: your backup channels must be strong enough to become Plan A at any moment. This shift separates brands that survive volatility from those that stall when a single platform changes its rules.

Steps to Build a Resilient Channel Mix:

1️⃣ Identify Dependency Risks:
If your funnel leans heavily on one paid platform, your acquisition strategy can collapse overnight. Review policy constraints, account stability, and category restrictions to understand where you’re vulnerable.

2️⃣ Explore New High Volume Channels:
Look beyond the obvious platforms. Some brands are finding success on emerging networks with lower CPCs and massive daily impressions. Even if conversion rates differ, reaching large audiences at low cost stabilizes top-of-funnel volume.

3️⃣ Test With Strategic Frameworks:
Start with proven creatives from your best-performing campaigns. Adapt formats to fit each platform’s user behavior and context. Allocate meaningful spend to collect real data and avoid false signals.

4️⃣ Optimize Post-Click Journeys by Channel:
Different traffic sources behave differently, segment pop-ups, email timing, and offers by traffic intent. Build conditional logic to ensure each user sees the right message at the right time.

5️⃣ Implement Additional Stabilizers:
Use persistent on-site offers, source-specific welcome flows, and targeted incentives. Explore offline activations or value-driven promotions to boost brand trust and diversify exposure.

The Takeaway
Building resilience requires shifting your mindset from relying on a single acquisition channel to developing a diversified ecosystem that continues performing regardless of platform volatility. When Meta or any major platform changes overnight, your business keeps moving because your system, not any one channel, drives growth.

🧠 Build Automated AI Workflows with Google Opal

Google Opal is becoming a quiet powerhouse for workflow automation. While most creators rely on tools like n8n or Make, Opal can replicate many of those capabilities inside a single interface, powered entirely by natural language prompts. With built-in research tools, code execution, and Gemini 2.5 Pro synthesis, you can generate complete workflows in minutes without writing manual logic.

Steps to Build Automated Workflows in Opal:

1️⃣ Start a New Workflow in Opal:
Open Opal and begin by prompting the agent with your goal. Opal is designed to understand intent and create multi-step automation directly from your instructions, making it ideal for meetings, research, or analysis tasks.

2️⃣ Collect User Inputs Automatically:
Ask Opal to request specific data from you at the start of the workflow. This can include text inputs, links, documents, or recorded voice notes. The workflow becomes dynamic based on what you provide.

3️⃣ Run Multiple Research Threads at Once:
In your prompt, instruct Opal to perform deep research across several sources. It can analyze articles, extract insights from videos, read documents, and pull structured data automatically.

4️⃣ Add External Tools for More Power:
Opal supports web browsing, Maps, and code execution. Include additional steps such as location lookups, scraping, or small calculations to increase workflow sophistication.

5️⃣ Process Everything with Gemini 2.5 Pro:
Once the research is complete, instruct Opal to synthesize the findings. Gemini analyzes the full context and generates summaries, insights, or briefings tailored to your goals.

6️⃣ Output in Any Format You Need:
Ask Opal to export results as PDFs, tables, talking points, meeting briefs, or slides. The workflow can generate everything in one automated cycle.

The Takeaway
Opal turns complex automation into a single prompt exercise. With voice input, multi-step research, and AI synthesis, you can build meeting prep systems, research pipelines, or planning agents in minutes.

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