Build demand before creating products

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Mastering the Sales to Fulfillment Spectrum

To scale by selling a low-cost course instead of high-value services. The logic seems sound—sell to more people at a lower price—but it usually doesn’t work.

The Fulfillment Equation

Imagine you need help growing your brand. You have two options:

1️⃣ Done-for-You Service ($10k/month):
A professional team handles everything—content creation, engagement, and lead generation. You invest minimal effort and get guaranteed results within six months.

2️⃣ Do-It-Yourself Course ($100):
A 50-hour video course teaches you how to do it yourself. It requires 10+ hours per week, with no guaranteed results.

Most would choose option 1 because it offers:

• Guaranteed success with expert execution
• Clear, measurable outcomes
• Minimal effort on your part
• Fast results

How to Scale the Right Way

Rather than jumping to a DIY course, follow a structured approach:

1️⃣ Start with Done-for-You (DFY) – Deliver high-touch services and refine your processes.
2️⃣ Move to Done-With-You (DWY) Coaching – Guide clients while they implement the system.
3️⃣ Scale to Small Group DWY – Teach multiple clients simultaneously.
4️⃣ Offer a Cohort-Based Course – Provide structured learning with limited coaching.
5️⃣ Launch a Self-Serve Product – Make it fully automated with templates and tools.

The Takeaway
Scaling requires proven demand and customer results. Transition gradually from hands-on services to a productized offer. Skip the steps, and you risk low sales and disengaged buyers.

Simplify Workflows with Concierge AI

Managing multiple apps can be overwhelming, but Concierge AI makes it seamless by connecting, searching, and updating your favorite tools in real-time. No more switching between platforms—just ask, and your AI assistant handles the rest.

How to Use Concierge AI

1️⃣ Sign Up for Concierge AI:
Visit Concierge AI and create a free account to get started.

2️⃣ Connect Your Favorite Apps:
Select the tools you use daily—Gmail, Slack, Notion, Jira, HubSpot, and more—to enable real-time information access.

3️⃣ Start Making Requests:
Type simple prompts like:

• “Summarize my unread emails.”
• “Create a Jira ticket from Slack feedback.”
• “Research these Salesforce prospects.”

Concierge AI instantly retrieves and updates data across all connected apps.

Pro Tip:
Start by connecting one or two apps, then gradually expand as you get comfortable with the workflow.

The Takeaway
Concierge AI eliminates app overload, making searching, updating, and organizing data across platforms effortless. Whether you’re in sales, operations, or project management, this tool saves time and keeps workflows smooth—all with a simple command.

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