Break discovery rules for real growth

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Fixing Influencer Discovery Mistakes

Finding fresh creators often feels impossible, but the problem isn’t the talent pool; it’s the rules you’re following. When the criteria get too strict, discovery stalls, leading to repetitive results, higher costs, and stagnant growth. Here’s how to break free.

Steps to Improve Influencer Discovery

1️⃣ Avoid Overfitting Your Criteria:
Marketers often over-filter by niche, engagement rate, location, or aesthetic, boxing themselves into a corner. Loosen requirements to allow more variety. This opens doors to creators with fresh styles, diverse audiences, and untapped potential.

2️⃣ Rethink the Perfect Match:
On-paper alignment may feel safe, but it rarely guarantees results. Over-reliance on “ideal” metrics leads to higher fees, repetitive content, and saturated audiences. Expanding beyond the perfect match helps you discover voices that drive stronger connections.

3️⃣ Seek Out Misfits on Purpose:
Some of the best-performing creators don’t fit the mold. Whether it’s age, category, or style, “misfits” often outperform by bringing authenticity and unique storytelling. Instead of waiting for them to appear, build a system to find them intentionally.

4️⃣ Shift from Elimination to Discovery:
Most teams unknowingly eliminate instead of discovering. By relaxing criteria and focusing on who can authentically tell your story, you expand your pool and unlock new growth opportunities.

The Takeaway
Influencer discovery isn’t broken because of a lack of talent; it’s broken because of rigid filters. By avoiding overfitting, rethinking what a “perfect” match means, and proactively seeking unconventional voices, you create space for fresh content, new audiences, and sustainable growth. Each time you search, loosen one rule and see who you find.

Design Smarter With ChatGPT and Canva

Creating personalized designs at scale often means endless copy-pasting, formatting tweaks, and wasted time. By connecting ChatGPT with Canva through Agent Mode, you can streamline the process and automatically generate multiple design variations tailored for different recipients. This workflow turns repetitive creative work into a fast, AI-assisted process.

Steps to Create and Edit Canva Designs With ChatGPT

1️⃣ Set Up Your Template:
Start by visiting canva.com/ai to create a new template (e.g., a congratulatory card) or select an existing design from your library. Keep the layout simple and flexible for different types of text.

2️⃣ Connect Canva to ChatGPT:
In ChatGPT, click the “+” icon to activate Agent Mode and connect your Canva account through Connectors. This enables ChatGPT to navigate Canva directly and manage your templates.

3️⃣ Generate Variations With a Prompt:
Provide ChatGPT with a detailed instruction, such as: “Find my congratulatory letter template in Canva and create 4 personalized versions for Michael (bodybuilding win), Anna (new baby), etc.”ChatGPT will duplicate the template and automatically insert customized text for each recipient.

4️⃣ Review and Adjust in Canva:
Once the drafts are generated, open them in Canva to refine formatting, adjust spacing, or tweak any design elements. Expect to do light manual editing, but the heavy lifting is already done.

5️⃣ Pro Tip for Efficiency:
Generate all your text variations within ChatGPT first. Then, let Canva handle the layout and formatting. Agent Mode is best used as a bulk automation tool, but the final polish comes from your own quick edits.

The Takeaway
By combining ChatGPT’s automation with Canva’s design tools, you can produce professional, personalized graphics faster and with less effort. Think of it as having an AI drafting assistant that saves hours of manual work while still leaving you in creative control.

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