Boost sales without slashing prices

Hello Readers 🥰

Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

In Partnership with Finance Buzz

Tackle your credit card debt by paying 0% interest until 2027

Did you know some credit cards can actually help you get out of debt faster? Yes, it sounds crazy. But it’s true. 

The secret: Find a card with a “0% intro APR" period for balance transfers. Then, transfer your debt balance and pay it down as much as possible during the intro period. No interest means you could pay off the debt faster.

Check out these cards today so you can focus on planning your next trip!

💰 What We Learned from Big Deal Days

Amazon’s Big Deal Days proved that massive discounts aren’t the only route to record-breaking results. The most successful brands prioritized strategy over slashing, using data-driven promotions that balanced revenue and margin protection.

1️⃣ Profit Over Price Slashing
Top-performing sellers focused on selective discounts instead of sitewide markdowns.

• High-margin or aging inventory received 20%+ discounts to drive sell-through.
• Core products held smaller 10–15% discounts to preserve profit.Even with tighter discounting, most brands outperformed July Prime Day and saw year-over-year growth, proving that measured pricing wins over aggressive cuts.

2️⃣ High-AOV Brands Won Big
Products with higher price points saw 4x sales spikes over average days, while lower-priced items ($10–$20 AOV) experienced modest 2x lifts. This demonstrates that strategic promotions, not just price drops, drive higher purchase intent in premium segments.

3️⃣ Pacing Patterns Varied
Performance wasn’t linear; some brands peaked on Day 1, others surged on Day 2. The lesson: pacing depends heavily on audience behavior and category timing.

🚨 Why It Matters for BFCM
Big Deal Days served as the perfect testing ground for Q4. It allowed brands to:

• Test pricing thresholds before BFCM.
• Move old inventory efficiently.
• Collect discount-performance data for smarter holiday campaigns.

The Takeaway
Strategic discounting beats blanket promotions. Brands that test, track, and price intentionally will scale profitably through BFCM and beyond.

📊 Generate On-Brand Presentations with Claude Skills

Creating professional, brand-consistent presentations can often be time-consuming, from adjusting fonts to placing logos just right. With Claude Skills, you can now automate the process entirely. By teaching Claude your company’s brand guidelines once, it can instantly produce on-brand presentations, saving you hours of repetitive design work.

Steps to Create Your Branded Presentation Skill

1️⃣ Prepare Your Brand Assets:
Create a folder named Brand Guidelines containing a Skill.md file. Inside it, define your brand colors, fonts, and logo placement rules using YAML format. Add a subfolder /resources with your logo.png to ensure your visuals stay consistent.

2️⃣ Compress and Upload:
Right-click the Brand Guidelines folder and select “Compress.” (Make sure you zip the entire folder, not just its contents.) This file will serve as your Claude Skill package.

3️⃣ Enable Claude Skills:
In Claude’s settings, go to Capabilities → Code Execution and File Creation, then upload your zipped Brand Guidelines file under the Skills section. This connects your brand’s design DNA directly to Claude.

4️⃣ Generate Your Presentation:
Prompt Claude with a command such as:

“Create a 10-slide presentation on [topic] following our company brand guidelines with logo placement.”

Claude will automatically design slides using your defined colours, fonts, and layout rules.

5️⃣ Customize and Export:
Once your presentation is ready, download it as a PowerPoint file or export directly to Google Drive.

The Takeaway
Claude Skills turns brand consistency into automation. By training it once, you can instantly produce polished, professional presentations that always stay on brand, no manual formatting required.

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again with more such content 😍