Boost ROAS With Smarter Ad Testing

Hey Readers 🥰

Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

🚀 Mastering Ad Testing for Maximum ROAS
Insights from Scaleup Community

Unlocking high ROAS starts with mastering your ad testing strategy. A structured approach ensures you identify top-performing creatives and audiences without wasting budget. Here’s a breakdown of three proven testing methods to optimize Meta ads and scale effectively.

Key Ad Testing Strategies

1️⃣ ABO Testing with Focused Interests
Ad Set Budget Optimization (ABO) lets you target specific audience segments. Break your audience into interest groups (e.g., Interest #1, Interest #2) and assign 4 unique creatives to each. This allows you to pinpoint which interests align best with your messaging, refining your creative direction for greater impact.

2️⃣ Advantage+ for AI-Powered Broad Reach
Meta’s Advantage+ leverages its algorithm to match your creatives with the ideal audience, no detailed targeting is needed. Test 5–20 creatives to let the platform optimize results. Enhance your testing by pre-validating creatives with tools like Neurons AI, proven to boost CTR by up to 73%.

3️⃣ CBO with Multi-Layered Targeting
Campaign Budget Optimization (CBO) dynamically distributes the budget across No Targeting, Interest-Based, and Lookalike Audience layers. Testing 4 creatives within each layer ensures robust insights while maintaining focus. This strategy helps identify which audience type delivers the best ROI, offering a clear path for scaling.

The Takeaway
Post-testing, focus on scaling what works. For ABO, lean into winning interest segments. With Advantage+, prioritize high-performing creatives. In CBO, budgets should be allocated to the best audience types. By refining based on real data and strategically scaling winners, you’ll maximize ROAS while minimizing wasted spend.

Testing isn’t just optional—it’s essential. A structured approach across ABO, Advantage+, and CBO will fine-tune your Meta campaigns, delivering ads that engage, convert, and scale efficiently.

🎧 Listen to Academic Papers with Audemic
Insights from AI Valley

Audemic makes it easy to listen to your academic papers, allowing you to focus on learning while multitasking. Here’s how to get started and make the most of this platform.

Step-by-Step Guide:

Step 1:
Visit audemic.io and log in using your Google account or create a new account with your email.

Step 2:
Set up your Audemic preferences by entering your details, choosing your preferred language, and selecting a voice style that suits you. Click ‘Let’s Go’ to begin.

Step 3:
To upload a paper, click on the ‘New Paper’ button. You can upload PDFs or other supported document formats directly from your device.

Step 4:
Audemic will automatically break the document into sections based on its original structure, making it easy to navigate.

Step 5:
Choose a section to start listening. Follow along with the text displayed on-screen to enhance comprehension. Adjust the playback speed or voice settings as needed for a personalized listening experience.

Pro Tip:
Use Audemic’s features like bookmarks to mark important sections or notes for easier review later.

Why It Matters:
Audemic turns reading-intensive academic work into a seamless listening experience, helping you absorb information more efficiently. Whether you’re multitasking or revising key sections, it’s a powerful tool for modern learners.

The Takeaway
Audemic revolutionizes how you interact with academic papers by converting them into audio. With features like structured navigation and customizable voices, it enhances learning, saves time, and makes academic research more accessible.

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again with more such content 😍