Beat The Holiday Sales Slump

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🛍️ Overcome the Post-Cyber Week Slump

Once the Black Friday excitement fades, many brands experience a steep drop in performance. But smart marketers treat Cyber Week not as the finish line, but as the launchpad for December success. The key? Creating evergreen and gifting campaigns early to sustain momentum throughout the holidays.

Steps to Maintain Post-Cyber Week Performance

1️⃣ Launch Gifting Content Early:
Instead of waiting until after Cyber Week, introduce gifting ads during your main sale. This lets you gather valuable performance data, generate social proof, and identify high-converting ad angles before the season peaks.

2️⃣ Test Proven Gifting Headlines:
Try headlines that tap into emotional value and occasion-based relevance:

• The Perfect Gift for Every Occasion
• Make Their Day with [Product Name]
• Gift Smarter, Not Harder
• Wrap Up Joy with Every Gift

These formats blend emotional storytelling with action-oriented intent, making them ideal for both new and retargeting audiences.

3️⃣ Focus on Creative Storytelling:
Test visual styles beyond polished studio shoots. Sometimes, authentic phone-shot content featuring real people and subtle holiday décor outperforms professional assets. Make your product feel like a thoughtful, personal gift rather than a generic item.

4️⃣ Emphasize Self-Gifting and Treat-Yourself Messaging:
Even if your product isn’t a traditional gift, lean into self-care and reward angles. Remind customers that gifting themselves is part of the season’s joy.

The Takeaway
Brands that view Cyber Week as a testing ground, not a one-off sale, stay profitable long after the discounts end. By gathering data early, refining creative, and crafting emotionally resonant campaigns, you can turn the post-Cyber Week slowdown into your strongest growth period of the year.

📝 Find Patents and Innovation Opportunities with AI

Innovation becomes far more strategic when you understand the patent landscape. With new AI-powered research tools, you can now analyse existing patents, identify gaps, and position your product with confidence, all without spending weeks digging through dense filings. Here’s how to use AI to streamline patent exploration and uncover whitespace for your next big idea.

Steps to Analyze Patents Using AI

1️⃣ Start with a Natural Search:
Begin by visiting Perplexity and asking a simple question such as, “Are there any patents related to AI automations?” The system automatically activates its patent research mode, pulling active filings, publication dates, and patent owners.

2️⃣ Refine with Follow-up Questions:
Use conversational prompts to narrow your scope. Try: “Find active patents for AI-driven industrial automation and drift detection.” Then follow up with: “Summarize the main claims.” or “Show whitespace in this field.” AI systems can quickly extract key insights from long patent documents, saving hours of manual review.

3️⃣ Enable Agent Mode for Deep Analysis:
Turn on Agent Mode to automate multi-step research. The AI retrieves patents across different jurisdictions, organizes them into tables, and generates charts that highlight clusters, saturated zones, and low-risk innovation areas.

4️⃣ Review Visual Summaries and Downloads:
You’ll receive PNG charts that map out patent activity as well as CSV files containing IDs, owners, titles, and claims. These help you understand which companies dominate the space and where opportunities exist.

5️⃣ Use Insights to Guide Product Decisions:
With a clear view of the landscape, you can: • Avoid crowded or high-risk patient zones • Identify open areas ideal for innovation • Understand claims that require careful navigation

The Takeaway
AI-powered patent discovery transforms complex research into an accessible workflow. With the ability to analyze filings, visualize whitespace, and uncover strategic opportunities, you can design products that stand out confidently in competitive markets.

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