Avoid These Social Media Pitfalls

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Navigating the Social Media Landscape 🚀

Insights from DTC

Understanding the preferences of different age groups on social media is key to crafting engaging content. A recent survey reveals intriguing trends in platform popularity and content preferences across generations.

1. Top Platforms by Generation

Instagram has overtaken Facebook as the leading platform overall. Here's how it breaks down by age:

• Gen Z: Instagram leads, followed by TikTok, Snapchat, and Facebook.
• Millennials: Prefer Instagram, then Facebook, TikTok, and YouTube.
• Gen X: Facebook remains king, with Instagram, YouTube, and TikTok following.
• Baby Boomers: Stick to Facebook, with YouTube, Instagram, and X in the mix.

2. Content Preferences

Consumers are gravitating towards 'edutainment'—content that educates entertainingly. Here's what they love:

• Edutainment: 65.5% favor fun and informative content.
• Memes: Enjoyed by 40% of the audience.
• Serialized Content & Video Skits: Each appeals to 38%.
• Interactive Content: Like polls and stickers, appreciated by 34%.

3. The AI Dilemma

There's a growing skepticism towards AI-generated content, with 46% of consumers less likely to engage with brands using it.

Unfollow Triggers

• Unoriginal Content: 43% will unfollow brands needing more creativity.
• Misaligned Influencers: 42% are put off by partnerships with influencers that don't match their values.

The Takeaway

Instagram's dominance is rising, but preferences vary by generation. Brands should create authentic, educational, and entertaining content to engage effectively. Beware of relying too heavily on AI or mismatched influencer collaborations, as these can drive followers away.

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Insights from Superhuman AI

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Step-by-Step Guide to Captioning with AI

Step 1: Access Captions AI
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Navigate to the templates section and pick your favorite style from the list. Customize the font and color to match your video's aesthetic.

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Adjust the position of the captions on the screen to your liking, ensuring they are visible.

Step 6: Export Your Video
Once satisfied with the captions, click the export button at the top right. Note that exporting requires a Pro account.

The Takeaway

Captions AI offers a hassle-free way to add captions to your videos, enhancing accessibility and viewer engagement. Your videos will look professional and polished with customizable templates and automatic caption generation.

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