Attention Beats Scroll Every Time

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In Partnership with Cloudways

Scaling Spend Doesn’t Fix This

You increase the budget, expecting efficiency to improve. Instead, conversion rate softens and paid traffic becomes harder to defend. Sometimes the problem isn’t the ads. It’s how the site performs once real traffic hits it.

Cloud Bootcamp on March 10-11 is a live, free event built around examining sites under production conditions. 

You’ll watch real sites analyzed on screen and see where performance starts slipping, from script weight and media load to caching gaps and Core Web Vitals friction.

• A live teardown fixing a slow site in real time
• What actually breaks when page builders, plugins, and scripts stack over time 
• 8 live sessions. 20+ expert speakers. 1500+ attendees already registered

If you’re increasing spend without testing how your site behaves under load, you’re making budget decisions without full visibility.

📝 The Attention Shift From Scroll to Flow

If your return on ad spend is declining, the issue may not be your creative. It may be the mindset of your audience. Attention is not just about screen time. It is about psychological state.

On social platforms, most users are in passive mode. They are scrolling to pass the time, not invest it. This creates a distracted, defensive environment where ads feel like interruptions. In this state, users develop ad blindness and make split-second decisions to ignore anything that demands effort.

Now compare that to mobile gaming.

In games, users enter a flow state. They are focused, competitive, and goal-oriented. They are not killing time. They are pursuing achievement. This shift changes everything about how ads are perceived.

Steps to Turn Ads Into Power Ups:

1️⃣ Align With The Goal
Connect your offer to the player’s objective. Rewarded ads work because they feel like transactions. Watch this ad and earn an extra life. Your brand becomes the enabler, not the interruption.

2️⃣ Use Longer Storytelling
Gaming environments support longer formats. When users are settled in, they are more receptive to 30-second-plus narratives that build context and value.

3️⃣ Win The First Five Seconds
Many ads are unskippable early. Deliver your branding and core promise immediately before attention fades.

4️⃣ Rotate Creatives Frequently
Ad fatigue happens fast. Refresh hooks weekly to maintain novelty and sustain performance.

5️⃣ Add Interactive Elements
Simple, playable mechanics such as swipe to reveal or choose your bundle increase engagement and extend attention.

The Takeaway
People buy more when they feel like they are winning. Social feeds encourage passive scrolling. Gaming environments encourage achievement. Shift from interrupting the scroll to powering the win, and your ads move from being a cost to becoming an asset.

If You Had to Send Your Books Today, Could You?

Not next month. Not after “cleaning things up.” Today.

Most professionals and operators don’t neglect bookkeeping out of carelessness. They delay it because revenue feels steady and nothing seems urgent. Then a loan application, tax review, or financial decision demands clean records on short notice.

Catching up under pressure is expensive. It costs time, clarity, and sometimes money.

At MNH Advisory, they handle your ongoing monthly bookkeeping and record maintenance so your accounts are always reconciled and up to date. 

No scrambling. No reactive cleanups. Just consistent oversight that keeps everything aligned in the background.

They work quietly behind the scenes, so when your numbers are needed, they hold up.

If your records aren’t current this month, that’s the first place to start.

Book a free strategy call and review where things stand for you today!

📝 A New Open Source Model Rivals the Best

The open source race just took a major leap forward. A newly released model, GLM 5, is now performing on par with top-tier proprietary systems while reportedly costing significantly less to run. For builders and operators, this changes the economics of deploying advanced AI.

Independent benchmark results place this model alongside leading frontier systems in overall intelligence evaluations. That means strong reasoning, coding capability, and general problem-solving performance without being locked behind premium pricing.

What makes this release especially interesting is its focus on real-world usage.

Steps to Leverage the New Model Effectively:

1️⃣ Explore Performance Benchmarks
Review independent evaluation scores across reasoning, coding, and task completion. Look for parity in areas that matter most to your workflows, such as multi-step reasoning or structured outputs.

2️⃣ Test for Coding and Agentic Workflows
The model is designed with both creative coding and autonomous agent-style tasks in mind. Experiment with repository-level code generation, debugging flows, or multi-tool task execution to assess reliability.

3️⃣ Deploy via Accessible Platforms
It is already available across common AI distribution hubs and model hosting platforms. This lowers the barrier to experimentation and integration into existing stacks.

4️⃣ Compare Cost to Output
Run side-by-side comparisons with higher-priced alternatives. Measure latency, quality, and token efficiency to determine real cost performance gains.

5️⃣ Consider Long-Term Flexibility
Open source models provide greater transparency and customization. Fine-tuning, self-hosting, and architectural experimentation become more feasible at scale.

The Takeaway
The gap between proprietary and open source AI continues to shrink. When performance reaches frontier levels at a fraction of the cost, experimentation accelerates. For developers and startups, this is more than a model release. It is a shift in leverage.

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