Are you underusing YouTube Shorts?

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YouTube’s Hidden Marketing Advantage in 2025
Insights from Stacked Marketer

YouTube is a powerhouse, but many marketers overlook it in favor of platforms like TikTok and Instagram. New data suggests that might be a mistake. With high engagement rates, massive reach, and growing ad revenue, YouTube is proving to be an essential marketing channel in 2025.

Why YouTube Deserves More Attention

1️⃣ More Reach Than TikTok and Instagram:
Despite TikTok’s popularity, YouTube is still the most-used platform among US teens. Around 90% of teenagers are on YouTube, making it the most dominant platform for younger audiences.

2️⃣ YouTube Ads Are Growing Fast:
Ad revenue on YouTube has skyrocketed, reaching $36.15 billion in 2024, nearly 14% of Google’s total revenue. This signals strong advertiser confidence and growing competition in ad auctions.

3️⃣ Shorts Are Driving Massive Engagement:
With nearly a 6% engagement rate, YouTube Shorts competes directly with TikTok and Instagram Reels. Marketers are leveraging Shorts to boost brand awareness and drive traffic to long-form content.

How to Make the Most of YouTube

• Optimize content for both mobile and desktop – Long-form content thrives on desktop, while Shorts dominate mobile.
• Leverage YouTube Ads strategically – TV screens are capturing a larger share of YouTube ad views, offering new opportunities for brand storytelling.
• Use Shorts as a discovery tool – Engage audiences with quick, attention-grabbing content and funnel them into longer videos.

The Takeaway
YouTube is more than just a video platform—it’s a high-ROI marketing tool with expanding ad opportunities and growing user engagement. If you’re not already investing in YouTube, now is the time to start.

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