Alternative Ad Channels for Success

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Untapped Advertising Channels for DTC Brands
Insights from Scaleup Community

DTC brands looking for standout strategies in a digital world crowded with ads can find fresh opportunities in alternative channels. Here are unique ad spaces to boost visibility and engagement during the holiday rush—each with high potential and lower competition.

Alternative Ad Strategies for 2024

1️⃣ Podcast Ads: Building Trust through Connection
Podcast advertising offers a high-engagement platform where listeners trust their favorite hosts. Nearly half of Americans tune in regularly, and podcast ads boast up to 70% recall. Brands can maximize this impact by partnering with hosts who align with their audience and using mid-roll slots. Adding trackable promo codes gives insight into campaign success.

2️⃣ Accessible TV Ads with WonderAds
Once seen as too costly, TV is now within reach for DTC brands via platforms like WonderAds by Tatari, which enables programmatic buying across traditional and streaming platforms. Brands can now enjoy the broad impact of TV while gaining the tracking and control typically reserved for digital ads. TV becomes more versatile and measurable, making it an exciting option for holiday campaigns.

3️⃣ Digital Out-of-Home (DOOH): Location-Based Impact
Digital billboards and DOOH ads reach large audiences with precise location targeting, ideal for high-traffic spots during peak shopping times. Programmatic DOOH lets brands display ads when foot traffic is highest, and QR codes offer an interactive element that bridges the physical and digital for instant engagement.

4️⃣ OTT Streaming Ads: Targeted Television for Niche Audiences
OTT platforms like Hulu and Roku offer the best of TV and digital, serving ads to users based on viewing habits. With ad completion rates over 90%, OTT is a reliable channel for driving brand recall. Run ads during relevant content for a seamless experience, and use trackable links to gain actionable data on ad performance.

5️⃣ Pinterest Ads: Inspiration for High-Intent Shoppers
With 89% of users browsing for purchase inspiration, Pinterest is a prime spot for visually engaging brands. It’s an ideal platform for DTC brands in lifestyle, decor, and beauty. Use seasonal keywords and engaging ad formats like carousels to capture holiday shoppers actively looking for gift ideas.

The Takeaway
By exploring these untapped channels, DTC brands can reach their audiences in fresh, less crowded spaces this season. With a blend of engagement, interactivity, and creativity, these platforms can help you cut through the holiday noise and drive meaningful connections.

🎥 How to Install Pinokio: The AI App Store
Insights from AI Valley

Pinokio is a powerful platform that functions as a “Play Store” for AI applications, offering a central hub to discover, install, and manage various AI tools. Here’s a step-by-step guide to help you install and start using Pinokio.

Step-by-Step Guide:

Step 1: Go to the official Pinokio website and download the installer for your device (available for Windows, Mac, and Linux). Make sure your system meets the minimum requirements for installation.

Step 2: Once the installer is downloaded, open it and follow the prompts to begin the installation. Accept the terms and conditions when prompted, and select your preferred installation location.

Step 3: After installation, launch Pinokio. You’ll be prompted to create a new account or log in if you’re an existing user. Complete the sign-up process by entering your details and verifying your email.

Step 4: Explore the Pinokio interface. You’ll find a range of AI applications categorized by type, purpose, and popularity. Browse the library to discover tools suited to your needs.

Step 5: To install an app, simply click on it, review any permissions, and hit “Install.” The app will download and integrate seamlessly with Pinokio, making it easy to access and manage from your dashboard.

Pro Tip:
Keep Pinokio updated to ensure compatibility with new applications and access the latest features. Enable notifications to stay informed on new releases and updates.

Why It Matters:
Pinokio simplifies AI app discovery and management, making it an ideal resource for anyone looking to expand their AI toolkit. By providing a centralized hub, it allows users to efficiently explore and install high-quality AI tools for various applications, from productivity to creative tasks.

The Takeaway
Pinokio provides a user-friendly platform to explore and install AI applications effortlessly. Acting as a “Play Store” for AI, it offers easy access to a diverse range of tools, simplifying AI integration and enhancing productivity for professionals and hobbyists alike.

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